This communication channels guide will help internal communicators and managers, alike, make an informed choice when selecting the right channel to deliver their message and understand their audience. Use this tool to check the advantages and disadvantage of each channel.
What is it: Descriptions of different communication channel attributes from consultants Sue Dewhurst and Liam Fitzpatrick.
Purpose: Explains each channel’s strengths, weaknesses and considerations.
Benefit: Helps internal communicators and managers decide on the best way to deliver their message.
Tips on applying: Practitioners and managers should match their choice of channel to the intended outcome, for example, whether they wish to raise awareness or gain commitment.
Click on the table for a larger version.
To build on this selection of channels, take a look at Choosing the right communication channel: Version 2.0.
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