Latest Thoughts

Emma Bridger looks at how we can leverage our understanding of psychology and neuroscience to use digital communication effectively. There's no excuse any more. Digital communication provides us with the ability to gain a deeper understanding of our employees, and keep our communication effectively aligned to audience need. Not only that, it's raised the bar so that our audiences demand, and...
Have you got what it takes to be an 'intrapreneur' – your organization's internal entrepreneur? It's a way of working that has innovation at its heart and can also give you the edge when it comes to professional development. Richard Baker tells us more. You’ve probably seen an increasing amount of chatter both online and offline about ‘intrapreneurs’. Companies large and small are jumping on the...
By
Megan Sheerin
Smarter Internal Communication is about far more than producing and sharing ideas and information with our people. It’s about being deeply strategic about our content. How we identify it, create it and connect employees with it. Why is this critical? Because when your content is aligned with your business needs, meets employees’ key challenges – and helps them meet those of your customers – and...
By
Mandy Thatcher
In a sneak preview ahead of next week's Digital Communication Summit , Mandy Thatcher outlines the core principles that Thomson Reuters' community management population follows to promote innovation and creativity. Are community managers the new rock stars of the digital workplace era? Perhaps that’s stretching it a bit, but there’s something pretty cool about people with the knack and know-how...
By
Luke Dodd
Following her recent star turn for our recent Melcrum Forum webinar, Intranet Design for Improved Communication: An Inside Look at the Financial Times , Emily Gibbs responds to those questions that we simply didn't have time for in the session. In her recent Melcrum webinar, Emily Gibbs , Head of Internal Communications at the Financial Times (FT), gave a comprehensive overview of the...
By
Luke Dodd
Given the success of photo sharing in the consumer space, how can we adapt this approach to internal communication? Here, Eric Sauvé provides six ways to share photos in the workplace. Photo sharing has taken consumer social networking by storm. It's the number one activity on Facebook and Google+ with 350 and 250 million uploads per day respectively. And in Quarter 4 2013, Instagram became the...
By
Megan Sheerin
We all know content that works for your tribe takes targeted writing, design and marketing – on the web and beyond. But as employee – and customer – expectations of communication grow, so too do our challenges when it comes to creating and sharing sharper content and more of it, with fewer resources and tighter budgets. Here are four secrets to doing more, with less. 1. Give them more of what...
By
Luke Dodd
Milly Picton , Research Manager for Silverman Research , talks us through the different ways a communicator can gather and analyze employee insight, asking the question: "Can it ever be objective?". At your organization, does a simple survey do the trick when it comes to gathering employee insight? Or do you use more intricate methods? For example, are you providing space to respond to open-ended...
By
Luke Dodd
CSR can be a powerful engagement tool for both internal and external audiences when implemented authentically. Mike Love talks to us about his experience as CSR lead at McDonald's. Looking back 20 years ago, I remember how 'having CSR' was one of the most talked about issues of the day and a popular theme at all communication conferences. It was something that we all enjoyed talking about. Many...
By
Luke Dodd
Surveys, ROI, intranet strategy and crisis communication are just some of the subjects that tickled your interest on melcrum.com in 2013. In the list below, you'll find links to our 10 most popular articles from last year: 1. Top 10 questions for employee engagement surveys In this article, we asked our Members to discuss and vote on their "ultimate" engagement survey questions – those that would...
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