The Melcrum Blog

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By
Liz Barrett

CEB Communications is focusing our 2016 major research initiative on the corporate narrative and how companies can use to it to engage stakeholders, increase stakeholder affinity with the company, and ultimately activate stakeholder support. In the time since we started studying this topic in earnest, in response to incredible buzz among member companies, we’ve seen a broad range of activity and...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

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By
Michelle Hill

Don’t we all want to push the boundaries, be a step ahead, and deliver the best we can? Sometimes our impact as communicators is hard to measure. We put in hours of work and then can’t always show the return on investment numbers as clearly as we’d like. That can be frustrating – especially when we all know deep down that a professional communications approach makes a huge difference to companies...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

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By
Iliyana Hadjistoyanova

The CEB Internal Communications Awards (formerly Melcrum Awards ) are an internationally renowned showcase of the achievements of the professionals that largely stay behind the scenes of corporate affairs: internal communicators. The purpose of the Awards is to elevate the profiles of IC teams and individuals who tirelessly work in a challenging yet increasingly influential field. As we see...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

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By
Geri Rhoades

Last year I witnessed, first-hand, the pride of the Melcrum Internal Communications Awards winners. While I will admit I am a bit of a “softie,” I am not exaggerating saying that my eyes welled up along with those of the teams that took home the honors. They have so many reasons to be proud. The caliber of submissions continues to advance our ever-evolving, growing, and improving field. To be...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

×

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By
Daniel O'Keeffe O'Donovan
hard to reach employees

Let’s imagine for a moment that I’m a truck driver, making deliveries for a logistics company. I’m having a busy day, I’m tired, and I’m behind schedule. In spite of this, I’m driving towards my final drop-off, and I pass an internet café. I stop my truck, pull in at the side of the road, and pay a couple of pounds of my own money to use the internet so that I can log onto my company’s intranet...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

×

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By
Vineet Arora
Social Media

One of the most crucial and necessary parts of any initiative is to get leadership buy-in, and internal social media is no different. However, is it enough to just get their buy-in without active involvement? Of course not! Senior execs’ participation in the internal social media lends it more credibility and improves employee adoption. Moreover, when employees have direct access to the execs, it...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

×

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By
Jeff Schott
Measurement

If I could wave a magic wand and fix only one challenge for communicators, once and for all, the decision would be easy --- it would be measurement. In all my conversations with communication professionals, no other topic is the source of more frustration than measurement. And regardless of the company size, industry, or geography, the frustration sounds remarkably similar. Typically I hear...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

×

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By
Iliyana Hadjistoyanova
employee_engagement

We had previously asked members to vote on their “ultimate” employee engagement questions . However, as we realize that employee engagement is a constantly evolving effort and it is now a couple of years later, we put our research team to work to help deliver to you an updated list. Organizations work hard for the survey, but how can they ensure that it returns the favor? The employee engagement...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

×

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By
Liz Barrett
boost_performance

In the past year, employees worldwide have, on average, experienced three major changes at work, compared to just 1.75 changes three years ago. 87% of executives in a recent survey expect change initiatives to remain constant or increase over the next three years. And those same executives have a dismal view of the success of change: they say that only one-third of change efforts are clear...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

×

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By
Jeff Schott
Strategy_cascade

Roughly 90% of executives say that strategy execution is critical to company success, according to an Economist Intelligence Unit report. Unfortunately, nearly two-thirds of those same executives think their firm struggles to bridge the gap between the strategy lovingly portrayed on all those PowerPoint slides and the day-to-day work that the thousands (sometimes hundreds of thousands) of...

Melcrum.com is closing

In November 2015, Melcrum was acquired by CEB’s Communications Leadership Council. Since then, melcrum.com has continued to operate independently while we have integrated our teams and services. This process is almost complete and from August 1, 2016, Melcrum will become fully integrated into CEB Communications.

As a result, our web services will be combined and melcrum.com will close.

As part of CEB, we will be able to provide unparalleled expertise and support in both Internal and Corporate Communications. Find out more about how CEB supports Internal Communications teams.

Forum Member Access

Members of Melcrum’s Forum can get access to the resources on the CEB Communications Leadership Council website, which is included as part of their company’s membership. Click here to register and follow prompts for “First Time User.”

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