The Melcrum Blog

Shares
By
Iliyana Hadjistoyanova

The CEB Internal Communications Awards (formerly Melcrum Awards ) are an internationally renowned showcase of the achievements of the professionals that largely stay behind the scenes of corporate affairs: internal communicators. The purpose of the Awards is to elevate the profiles of IC teams and individuals who tirelessly work in a challenging yet increasingly influential field. As we see...

Shares
By
Geri Rhoades

Last year I witnessed, first-hand, the pride of the Melcrum Internal Communications Awards winners. While I will admit I am a bit of a “softie,” I am not exaggerating saying that my eyes welled up along with those of the teams that took home the honors. They have so many reasons to be proud. The caliber of submissions continues to advance our ever-evolving, growing, and improving field. To be...

Shares
By
Daniel O'Keeffe O'Donovan
hard to reach employees

Let’s imagine for a moment that I’m a truck driver, making deliveries for a logistics company. I’m having a busy day, I’m tired, and I’m behind schedule. In spite of this, I’m driving towards my final drop-off, and I pass an internet café. I stop my truck, pull in at the side of the road, and pay a couple of pounds of my own money to use the internet so that I can log onto my company’s intranet...

Shares
By
Vineet Arora
Social Media

One of the most crucial and necessary parts of any initiative is to get leadership buy-in, and internal social media is no different. However, is it enough to just get their buy-in without active involvement? Of course not! Senior execs’ participation in the internal social media lends it more credibility and improves employee adoption. Moreover, when employees have direct access to the execs, it...

Shares
By
Jeff Schott
Measurement

If I could wave a magic wand and fix only one challenge for communicators, once and for all, the decision would be easy --- it would be measurement. In all my conversations with communication professionals, no other topic is the source of more frustration than measurement. And regardless of the company size, industry, or geography, the frustration sounds remarkably similar. Typically I hear...

Shares
By
Iliyana Hadjistoyanova
employee_engagement

We had previously asked members to vote on their “ultimate” employee engagement questions . However, as we realize that employee engagement is a constantly evolving effort and it is now a couple of years later, we put our research team to work to help deliver to you an updated list. Organizations work hard for the survey, but how can they ensure that it returns the favor? The employee engagement...

Shares
By
Liz Barrett
boost_performance

In the past year, employees worldwide have, on average, experienced three major changes at work, compared to just 1.75 changes three years ago. 87% of executives in a recent survey expect change initiatives to remain constant or increase over the next three years. And those same executives have a dismal view of the success of change: they say that only one-third of change efforts are clear...

Shares
By
Jeff Schott
Strategy_cascade

Roughly 90% of executives say that strategy execution is critical to company success, according to an Economist Intelligence Unit report. Unfortunately, nearly two-thirds of those same executives think their firm struggles to bridge the gap between the strategy lovingly portrayed on all those PowerPoint slides and the day-to-day work that the thousands (sometimes hundreds of thousands) of...

Shares
By
Daniel O'Keeffe O'Donovan
Change_fatigue

One corp comms team has a good way to spot where employee performance is slipping as a result of change management. Imagine a business unit or team that welcomes a new general manager either from another company or part of the business. Inevitably, the new boss makes a lot of changes. There are new objectives, new metrics to track, new tasks as a result of the new objectives, and new processes –...

Shares
By
Iliyana Hadjistoyanova
new year letter blocks

As we slowly (and heavily) emerge from a joyous holiday season filled with deliciousness, it is a good time to take a minute to reflect on the accomplishments and challenges that left a mark on the old year. 2015 was characterized by continuous change for most organizations. Internal and external transformation coupled with an overall uncertain business climate have solidified Internal...

Showing 1-9 of 180

Login to Melcrum.com

×

Login

Register

×

You are using an unsupported version of Internet Explorer.

You can still access the site, but some functionality may not work properly. To get the best out of melcrum.com, please switch browser or upgrade to the latest version of Internet Explorer. Thank you.

×