The Melcrum Blog

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By
Vineet Arora
Social Media

One of the most crucial and necessary parts of any initiative is to get leadership buy-in, and internal social media is no different. However, is it enough to just get their buy-in without active involvement? Of course not! Senior execs’ participation in the internal social media lends it more credibility and improves employee adoption. Moreover, when employees have direct access to the execs, it...

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By
Jeff Schott
Measurement

If I could wave a magic wand and fix only one challenge for communicators, once and for all, the decision would be easy --- it would be measurement. In all my conversations with communication professionals, no other topic is the source of more frustration than measurement. And regardless of the company size, industry, or geography, the frustration sounds remarkably similar. Typically I hear...

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By
Iliyana Hadjistoyanova
employee_engagement

We had previously asked members to vote on their “ultimate” employee engagement questions . However, as we realize that employee engagement is a constantly evolving effort and it is now a couple of years later, we put our research team to work to help deliver to you an updated list. Organizations work hard for the survey, but how can they ensure that it returns the favor? The employee engagement...

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By
Liz Barrett
boost_performance

In the past year, employees worldwide have, on average, experienced three major changes at work, compared to just 1.75 changes three years ago. 87% of executives in a recent survey expect change initiatives to remain constant or increase over the next three years. And those same executives have a dismal view of the success of change: they say that only one-third of change efforts are clear...

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By
Jeff Schott
Strategy_cascade

Roughly 90% of executives say that strategy execution is critical to company success, according to an Economist Intelligence Unit report. Unfortunately, nearly two-thirds of those same executives think their firm struggles to bridge the gap between the strategy lovingly portrayed on all those PowerPoint slides and the day-to-day work that the thousands (sometimes hundreds of thousands) of...

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By
Daniel O'Keeffe O'Donovan
Change_fatigue

One corp comms team has a good way to spot where employee performance is slipping as a result of change management. Imagine a business unit or team that welcomes a new general manager either from another company or part of the business. Inevitably, the new boss makes a lot of changes. There are new objectives, new metrics to track, new tasks as a result of the new objectives, and new processes –...

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By
Iliyana Hadjistoyanova
new year letter blocks

As we slowly (and heavily) emerge from a joyous holiday season filled with deliciousness, it is a good time to take a minute to reflect on the accomplishments and challenges that left a mark on the old year. 2015 was characterized by continuous change for most organizations. Internal and external transformation coupled with an overall uncertain business climate have solidified Internal...

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By
Julie Verry
diverse employees

Every once in a blue moon of history, someone speaks truth loud enough for all the world to hear. Desmond Tutu, former Archbishop of South Africa, Nobel Peace Laureate and instrumental leader of reconciliation and unity in South Africa is one of those voices. He has said, “Many people ask me what I have learned from all of the experiences in my life and I say unhesitatingly: People are wonderful...

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By
Iliyana Hadjistoyanova
Melcrum Summit doodle

The 2015 Melcrum Summit brought together internal communicators from around the world for two days of lively conversations about organizational purpose. As delegates followed #melcrumsummit on Twitter to get the latest on Summit presentations, they noticed a set of incredible drawings pop up throughout the day, capturing presenters' faces and arguments. Claudio Nichele from the European...

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By
Tom Nixon
coworkers laughing together

When it comes to defining a clear, compelling and collective purpose – especially in the face of large-scale change or restructuring – Internal Comms is one of the most interesting places to be right now. Why? Because uncovering and telling the true and authentic story of the organization – the origin of its purpose – is a job IC is perfectly positioned to take on. Melcrum Summit speaker Tom...

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