The Melcrum Blog

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By
Daniel O'Keeffe O'Donovan
Change_fatigue

One corp comms team has a good way to spot where employee performance is slipping as a result of change management. Imagine a business unit or team that welcomes a new general manager either from another company or part of the business. Inevitably, the new boss makes a lot of changes. There are new objectives, new metrics to track, new tasks as a result of the new objectives, and new processes –...

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By
Iliyana Hadjistoyanova
new year letter blocks

As we slowly (and heavily) emerge from a joyous holiday season filled with deliciousness, it is a good time to take a minute to reflect on the accomplishments and challenges that left a mark on the old year. 2015 was characterized by continuous change for most organizations. Internal and external transformation coupled with an overall uncertain business climate have solidified Internal...

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By
Julie Verry
diverse employees

Every once in a blue moon of history, someone speaks truth loud enough for all the world to hear. Desmond Tutu, former Archbishop of South Africa, Nobel Peace Laureate and instrumental leader of reconciliation and unity in South Africa is one of those voices. He has said, “Many people ask me what I have learned from all of the experiences in my life and I say unhesitatingly: People are wonderful...

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By
Iliyana Hadjistoyanova
Melcrum Summit doodle

The 2015 Melcrum Summit brought together internal communicators from around the world for two days of lively conversations about organizational purpose. As delegates followed #melcrumsummit on Twitter to get the latest on Summit presentations, they noticed a set of incredible drawings pop up throughout the day, capturing presenters' faces and arguments. Claudio Nichele from the European...

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By
Tom Nixon
coworkers laughing together

When it comes to defining a clear, compelling and collective purpose – especially in the face of large-scale change or restructuring – Internal Comms is one of the most interesting places to be right now. Why? Because uncovering and telling the true and authentic story of the organization – the origin of its purpose – is a job IC is perfectly positioned to take on. Melcrum Summit speaker Tom...

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By
Iliyana Hadjistoyanova
employees talking amongst each other

Storytelling is a powerful tool that could successfully foster certain behaviors across your organization, and stories about employee experiences are particularly influential. By cultivating and amplifying authentic employee voices, Internal Communication will get important messages and themes across a lot more effectively than by broadcasting them through its traditional corporate channels...

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By
Giles Hutchins
people working together

Globalization, demand for business transparency, pressure on finite resources. Enter the age of uncertainty, ushering in new ways of operating and organizing. What do these changes mean for communicators? What are the new ways to connect and collaborate and get things done? Summit speaker Giles Hutchins calls for more conscious communication to transform the cultural narrative and build a new...

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By
Tom Nixon
people being purposeful

In a workshop I’ll be leading at The Melcrum Summit attendees will be guided through a process designed to build clarity around purpose and the authentic story of an organization. At NixonMcInnes we develop purposeful organizations because we believe they can have a huge positive impact in the world. To be purposeful, you have to have a purpose. Obvious really. But where does the purpose come...

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By
Pope Ward
cheerful business man sitting and looking at camera with colleagues in the background

Employee engagement is more than endless perks. Most of us know that. However, there’s a risk brewing with our employees – and Internal Communication may be helping to fuel it. By linking our engagement strategies to purpose, we’ll create the most valuable kind of engagement, and reduce the risk of a one-sided approach. Employee engagement strategies typically place a heavy emphasis on improving...

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By
Emma Tucker
diverse group of professionals smiling

Having a sense of purpose is one of the most distinguishable features of human nature. Our innate need to strive for something better, to achieve meaning in our lives and to feel a sense of progression is what most of us would consider core to our happiness and success. This is, quite inherently, a very personal experience but individual purpose can easily be – and often is – translated into...

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