Latest Thoughts

By
Richard Khleif
As internal communicators continue to lead strategic business roles in organizations, it’s increasingly important to master critical thinking skills, with new perspectives, objectives and understanding – beyond our communication roles. Richard Khleif shares his experiences, approach and practical tips to unpack this multi-layered topic. Criticality I was asked to pen a series on “critical...
By
Mandy Thatcher
A key theme to be addressed at the 2015 Melcrum Summit is the role of communication in supporting the purpose-driven organization. But what exactly do we mean when we talk about purpose in a business context? Why have conversations around purpose, accelerated? And what are the implications for internal communication professionals? Mandy Thatcher explores the complexities behind a simple term that...
By
Adrian Cropley
To say I am thrilled to be an award judge in this year's Melcrum Awards would be an understatement. As a career Communication professional and a veteran of Internal Communication, I have seen the function grow and take prominence in organizations right across the globe. This is due to the amazing work Internal Communication professionals play in delivering strategic communication practices and...
By
Jeff Zwier
Driving change and supporting leadership in developing faster, better messaging that supports strategy execution means the modern IC professional must be networked more than ever before – both inside and outside the organization. In his last post for us on this topic, Baker & McKenzie’s Jeff Zwier shows us that the future of the internal communications role is as much about connection as it...
By
Jeff Zwier
Today’s leading internal communicators are in fact, business communicators with the knowledge and influence to become true trusted advisors. Baker & McKenzie’s Jeff Zwier tells us how, in his third post in our series on this hot topic. For many years, communicators have been concerned with getting that coveted 'seat at the table,' and we’re constantly refining our trusted advisor skills to...
By
Iliyana Hadjistoyanova
Our latest study, Leader Communication: How the Top 300 Make or Break Alignment , tackles the problem of equipping divisional leaders with the communications tools they need to carry the organization successfully through strategic change. Internal Communication at HSBC approached this challenge by teaching leaders to do more listening and less talking to better understand employee context. The...
By
Jeff Zwier
We know the role of Internal Communication is changing. But so is the role of the communicator. Baker & McKenzie’s Jeff Zwier explores the first of three emerging aspects of the IC role in his second post in our series on this hot topic. Internal Communication has historically focused on a collection of activities that engage and inform employees. That’s an important effort and one we shouldn...
By
Jeff Zwier
Much has been written about how the role of Internal Communication is changing. But what about the role of the communicator? Baker & McKenzie’s Jeff Zwier explores three emerging aspects of IC in the first blog in a series on this hot topic. Today's internal communicators must deftly manage the intersection of high-tech and high-touch in a communications environment that is becoming...
By
Sona Hathi
Following a series of blogs revealing real-time insights from conversations with heads of Internal Communication around the world, our latest study: Leader Communication: How the Top 300 Make or Break Strategic Alignment , explores what it takes to extract the full value of strategic change. It’s a weighty subject – one that pushes the work of communicators beyond campaigns and further into...
By
Wedge Black
Encourage colleagues to contribute to non-work groups on your intranet to improve digital skills and drive overall adoption. Wedge Black, an intranet consultant at Content Formula , explains how to do this and why it’s so important.
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