Latest Thoughts

By
Jeff Zwier
Today’s leading internal communicators are in fact, business communicators with the knowledge and influence to become true trusted advisors. Baker & McKenzie’s Jeff Zwier tells us how, in his third post in our series on this hot topic. For many years, communicators have been concerned with getting that coveted 'seat at the table,' and we’re constantly refining our trusted advisor skills to...
By
Iliyana Hadjistoyanova
Our latest study, Leader Communication: How the Top 300 Make or Break Alignment , tackles the problem of equipping divisional leaders with the communications tools they need to carry the organization successfully through strategic change. Internal Communication at HSBC approached this challenge by teaching leaders to do more listening and less talking to better understand employee context. The...
By
Jeff Zwier
We know the role of Internal Communication is changing. But so is the role of the communicator. Baker & McKenzie’s Jeff Zwier explores the first of three emerging aspects of the IC role in his second post in our series on this hot topic. Internal Communication has historically focused on a collection of activities that engage and inform employees. That’s an important effort and one we shouldn...
By
Jeff Zwier
Much has been written about how the role of Internal Communication is changing. But what about the role of the communicator? Baker & McKenzie’s Jeff Zwier explores three emerging aspects of IC in the first blog in a series on this hot topic. Today's internal communicators must deftly manage the intersection of high-tech and high-touch in a communications environment that is becoming...
By
Sona Hathi
Following a series of blogs revealing real-time insights from conversations with heads of Internal Communication around the world, our latest study: Leader Communication: How the Top 300 Make or Break Strategic Alignment , explores what it takes to extract the full value of strategic change. It’s a weighty subject – one that pushes the work of communicators beyond campaigns and further into...
By
Wedge Black
Encourage colleagues to contribute to non-work groups on your intranet to improve digital skills and drive overall adoption. Wedge Black, an intranet consultant at Content Formula , explains how to do this and why it’s so important.
By
Sona Hathi and Iliyana Hadjistoyanova
In our last blog on Melcrum’s upcoming study we explored who the top 300 leaders are, why they’re so important and two key insights from leading Internal Communication teams on how to better understand and sustain alignment with this vital group. Here we highlight three key tensions IC must strive to balance in order to build communications capability among the top 300, for long-term,...
By
Julie Verry
The top 300 leaders are a ‘keystone species’ of the organizational ecosystem, playing a crucial role in linking the central office to its myriad, dispersed units. They have an especially difficult job when aligning divisions to strategic change and the noise that impedes their success here is less about volume than it is about conflicting priorities, systems and workflows. In this blog we explore...
By
Megan Sheerin
In this post in our blog series on the future of Smarter IC, we explore what it takes to become a powerful and influential internal communication leader in 2015 and beyond. How can you best support employees and executives? What skills and attributes do you need to cultivate? What’s changing and how? Engagement continues to be a priority and disengaged employees remain an issue for many...
By
Sona Hathi
Is the issue of ‘noise’ less about volume, and more to do with complexity and context? Recent insights from Melcrum’s research team in our latest study indicate that information overload certainly has a smaller role – and the true IC challenge is how we tune into what’s really valuable. As Melcrum continues conversations with communication leaders to make sense of how noise affects our desire to...
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