Who We Are & What We Do

About Melcrum

We’re in the business of smarter Internal Communication.

Melcrum works with leaders and teams around the globe to build skills and know-how in Internal Communication. Our strategic advice, analysis, tools and training help you excel at connecting with your people. When you do this well, you unlock powerful business results that give your company a competitive edge.

What sets us apart – and how we help you

When you unleash the full potential of people, extraordinary things happen.

Your business grows. Your customers thrive. And your people find more meaning and purpose in their work.

For companies that do this well, the results are real and measurable. They create nearly 50 percent more total shareholder returns than their peers1. They reach productivity and profitability rates that are 70 percent higher2. And their employees are 70 percent more likely to understand how to meet customer needs3.

In a global market as competitive as ours, your most valuable asset isn't products, processes or technology – it is people. Ensuring they feel connected and committed to achieving ground-breaking business results is what creates competitive advantage.

With Melcrum, visionary internal communicators and business leaders can achieve precisely this.

Unlock competitive advantage with smarter communication

Collaborating closely with us gives you access to our deep knowledge of employee communication trends, and the latest thinking, tools and techniques that will help you align your IC strategy with your business needs.

We offer far more than critical insight. We help you take action. Whether it's a competency model to improve skills, research on the world's top internal communication practices, or a toolkit to measure impact and influence you need, we can help. Because if there's one thing we all agree on, it's that we're facing a new era. With some big issues. Too complex for any one consultancy, company or region to solve.

That's why at Melcrum, we connect the world's best practitioners with the most powerful discoveries in Internal Communication today.

No matter where your business is located, or what stage in your career you are, here you will find what it takes to excel at connecting with employees. You'll create smarter communication that gives your company a competitive edge.

And isn't that when extraordinary things happen?

Get in touch – and let's work together.

Contact victoria.mellor@melcrum.com
Victoria Mellor
CEO, Melcrum

1Aon Hewitt 
2Wright Management
3Wright Management

Our Team

Victoria is CEO and co-founder of Melcrum, launching the organization in 1996 with the mission to elevate the role of internal communication as a critical driver of superior business performance.

Today Victoria leads a global team who work alongside leaders and teams to build skills and best practice in internal communication. She uses her deep understanding of the profession to help Melcrum develop new services that improve and refine internal communication practice. She is a graduate of Cranfield School of Management’s Business Growth Programme.

Robin is Melcrum's Co-CEO and founded the business with Victoria in 1996. He oversees the marketing, sales and operations for Melcrum and has stewarded the business from a start-up to a global organization with customers in 90 countries while maintaining our innovative and entrepreneurial outlook.

Robin is based in London and leads a growing portfolio of professional development programs including the Internal Communication Black Belt Program, Distance Learning, and the Summit series.

Robin is the past chair of the Specialized Information Publishers’ Association and a regular speaker and writer on marketing, entrepreneurship and international growth. He holds a BA Honours in French from Bristol University, a diploma in Business Administration from UWE and is a graduate of Cass Business School’s ‘Better Business Program’.

Kelly is Chief Strategy Officer and Head of New Product Development, working closely with our members to identify, codify, and implement best practices in strategic communications. Kelly also leads Melcrum’s growth strategy in North America, based in Washington DC.

Prior to joining Melcrum, Kelly ran the Marketing Leadership Council, a division of the Corporate Executive Board dedicated to serving heads of marketing at leading companies around the globe. Kelly holds a Masters in International Economics from Johns Hopkins and an MBA from the Wharton School of Business where she was an Omnicom Communications Fellow.

Jordan heads Melcrum’s Key Account Team worldwide. Based in Washington DC, Jordan is responsible for the growth and development of Melcrum’s Strategic Communications Research Forum and in-house training platforms.

Jordan brings to Melcrum a wealth of experience in client engagement and new business ventures, having launched the Business Leadership Forum to unprecedented commercial success. Most recently, Jordan worked at Booz Allen Hamilton, leading the client team in support of change initiatives at the US Air Force.

Sophie is responsible for delivering content, research and training to Melcrum’s clients across EMEA. She regularly presents internal communications best practices and cutting-edge research to leadership teams and global conferences.

Sophie previously served as a Director in the HR and Customer Service practices of the Corporate Executive Board and, in other roles, has designed, created and commercially managed training and development programs for consultative sales, customer service, and marketing. Sophie is a proven force in supporting organizational transformation and culture change.

Sona runs the Research and Content practice, and leads a team of researchers and writers based in London. She interacts regularly with Internal Communication leaders around the world to source, document and advise on best practices in Strategic Communication.

Sona’s particular areas of expertise are social business and global collaboration, employee engagement, corporate culture and behavior change. She frequently chairs Melcrum’s conferences, delivers Melcrum's resarch to our members. 

Megan Sheerin is a creative copywriter and strategist, journalist and writing coach. She has 15 years’ experience working with a wide range of organizations – from small entrepreneurial companies, to award-winning advertising and marketing agencies, and some of the world’s most respected and trusted global brands.

Her work has helped companies including Cisco, Coca-Cola, Kimberly-Clark, Nestlé, Vodafone and many others build a stronger brand and business, by focusing on how they communicate their purpose and positioning.

Megan has worked in a variety of in-house internal communication roles across Australia and New Zealand, as an independent copywriter, communication strategist and writing coach, and most recently for Ogilvy, Impact in New York.

She has a Bachelor of Communication Studies in Journalism from Auckland University of Technology.

Jen is Director of Account Management and Advisory Services for Melcrum. Based in Washington DC, she delivers research, insights and best practices to heads of internal communication across the North American market. Jen supports Forum members and their teams in adapting and adopting Melcrum research to solve their unique challenges, and she is accountable for member satisfaction and retention.

Jen has more than 14 years of marketing and communication experience, with a particular focus on digital and content strategy, communication planning, and writing and editing. Beginning as Managing Editor of Ford Motor Company's intranet, and most recently developing an independent portfolio of clients in Sydney, Jen has served both on in-house teams and as a consultant, in U.S. and international markets, and across corporate, government and non-profit sectors.

She has a Master of Arts in English from the University of New South Wales, as well as a Bachelor of Arts in Music Performance and double minors in Communication and Information Systems from DePaul University

Alexandra delivers content, research and training across EMEA for Melcrum's Forum, a membership of senior internal communicators from leading organizations including Shell, ING, Akzo Nobel and Schneider Electric.

Prior to joining Melcrum, Alexandra spent four years leading and project managing large scale research evaluations in the public and private sector, as well as providing consultancy support to clients, and undertaking internal and external communications.

Alexandra also spent seven years working for international management consultants, The Corporate Executive Board. As Senior Director of the HR Practice, Alexandra and her team partnered with over 500 Heads of HR, Recruiting and Learning & Development, to support their strategic priorities. In addition, Alexandra was responsible for introducing a formal learning and development program and leading on training for the Client Services department.

Alexandra has a BA Hons in French and Spanish Studies and spent two years teaching English in France.


Melcrum is always looking for candidates who exhibit our values and want to be part of a fast-growing enterprise with offices in London, Sydney and Washington DC.

We're hiring!

- Digital Designer – London-based, Full-Time

The Digital Designer is responsible for design and hands-on production of multi-channel campaigns for a portfolio of B2B information products, including membership services and training courses. Reporting to the Group Head of Marketing, this position requires excellent production and design skills, together with proven project management experience working across a range of media and channels.

View the job specification here.

To apply for this position please send your CV to Robin Crumby: Robin.Crumby@melcrum.com

- Strategic Research Analyst/Consultant, USA – Washington DC-based, Full-Time

The Strategic Research Analyst/Consultant will report into Melcrum’s Chief of Strategy and Head of New Product Development in our Washington DC office. Working closely with peers in London, the analyst/consultant’s time will be spent interviewing thought leaders and Heads of Internal Communication, identifying and codifying best practices in Internal Communication, and sharing this knowledge across Melcrum’s numerous channels (print, digital, live and virtual events).

View the job specification here.

To apply for this position please send your CV to Kelly Parsons: Kelly.Parsons@melcrum.com

- Sales Director, USA – Washington DC-based, Full-Time

The Sales Director will report into Melcrum's Managing Director, Global Sales in our Wshington DC office. This is an exciting opportunity to join a dynamic, global team as we enter a new phase of our growth. International travel will be required and travel expectations for the role are between 30% and 50%.

View the job specification here.

To apply for this position please send your CV to Jordan Chasnoff: Jordan.Chasnoff@melcrum.com

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