Strategic Communication Management

The world’s leading publication for internal communicators

In every issue of SCM, Melcrum members get innovative ideas from the world's leading organizations, featuring articles on the latest hot topics influencing the communications agenda,as well as interviews with leading practitioners. Published six times a year, SCM delivers strategy, insight and innovation to senior communication professionals at some of the world's leading organizations. Written by practitioners for practitioners. No pitches, just practical independent advice to help you do your job.

SCM is exclusively available to Melcrum members. Not yet a member? Find out more about membership options for you and your team.

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November/December 2013

In this issue: What's the science behind storytelling? Seven tips for an outstanding on-screen brand. The invisible audience: how we should engage with employees with disabilities. Revolutionizing business; a roundup of what happened at the Melcrum Summit 2013. Creating an internal communication 'newsroom' at HP. AMP's use of gamification to amplify event engagement. Builders of Tomorrow: A Cisco innovation project. Other articles include helping managers to 'trust the game' and seven questions for communication reflection.Learn More

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