Workshops | Day One | Day Two |
Day One
February 24, 2010
| 07:45 | Registration Coffee / Tea |
| 08:15 | Melcrum Remarks |
| 8:30 | Welcome from the Chair |
| 9:00 | Pulling the right lever: Engaging employees to deliver bottom-line results Leading companies have achieved outstanding business results by pulling on a crucial lever - people's discretionary effort. ConAgra Foods has taken this mindset to the front line, engaging employees to measurably improve performance. Learn how the company has used this approach to:
Bob Kula, Senior Director, Corporate Communication, ConAgra Foods |
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| 10.00 | Building employee trust with a new CEO... and a whole lot of change Your company is working through changes created from a recent merger, the economy is plummeting, and your new CEO is the strong, silent type. What's a communicator to do? Hear how Exterran, a global leader in natural gas compression, developed a overwhelmingly successful plan to provide a voice (and listening opportunities) for the new CEO that reached their 10,000 employees worldwide - many of whom do not have computer access. Discover how to soundly address the challenges presented by your legal department and foster an environment of renewed trust. Susan Nelson, Corporate Communication Manager, Exterran |
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| 11:00 | Break |
| 11:15 | How social media strengthens employee community Employees around the globe at NetApp wanted more voice within the organization - with each other and with leadership. They wanted their questions answered and ideas shared. Using this feedback, NetApp built an online community, NetApp Live, uniting its global workforce and reinforcing its brand. Learn from NetApp's journey with building an online community for employees, including creating a cross-functional team to drive the initiative, conducting an extensive RFP process, developing social media guidelines, identifying the people and skills needed to manage the site, and the metrics to assess the impact. Discover why NetApp has found that social media is an investment in their organization's future. Francesca Karpel, Senior Manager, Internal Communications,
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| 12:15 | Lunch |
| 1:15 | Roundtable Discussions These discussions are one of the favorite components to Melcrum conferences. Meet with conference participants who are at the same point in their engagement journey to benchmark ideas. We will track the subjects that are creating the most interest and provide opportunities for meaningful discussions. |
| 2:15 | Choose A or B A - Storytelling creates connections for employees One of the most effective ways for people to connect to one another is through a personal story of a shared experience. Corporate storytelling has the power to do just that when there is a need for employees - from different locations, years of service, or functional areas - to create a stronger connection to each other and their organization. Learn how Juniper Networks enabled employees to share their stories of The Juniper Way and used them to foster a deeper understanding of the company culture and desired behaviors, more effective onboarding of new employees, and united employees across the organization. Stacey Clark Ohara, Senior Director, Employee Communication,
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-or- B - Connecting with employees beyond the firewall When communicating with employees do you consider how they prefer to receive and digest the information? In this modern age, likely all of your employees (not just your virtual workers) will have some at-home information needs. This session will describe how the retailer IKEA met their needs of their employee audience through Web-based processes. Beth Gleba will share the development of their highly successful co-worker Internet Portal which allows their employees to conveniently access IKEA HR and other engaging company information outside the firewall and in the comforts of their home. Beth Gleba, Corporate Information Manager,
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| 3.15 | Break |
| 3:45 | Mobilize your workforce around a new business strategy Change was in the air at Endo Pharmaceuticals one year ago - a new CEO, a new strategy and direction for the company, an altered business climate, and the rumble of healthcare reform. Employees needed to gain a deeper understanding of the change and mobilize around the new strategy for the company to be successful. A far-reaching business education program helped Endo Pharmaceuticals' employees (approximately 65% of which are in the field) learn about the new priorities for the business, how external factors are affecting the business, and their role in influencing business outcomes. Find out about Endo Pharmaceuticals' influential approach, experience with new delivery mechanisms, and measurable results. Colleen Perrin, Senior Director, Internal Communications, Chris Gay, Co-Founder, Bridge Consulting |
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| 4:45 | Leveraging the strength of a brand to inspire and engage employees REI's brand reflects a deep commitment to outdoor recreation and stewardship to the earth. Even with a strong brand, they were not immune to impact of the downturn on the retail industry. REI has been successful because they can articulate a strong link between the external brand and how their employees contribute to it. Learn how an internal brand can sustain an organization in the face of layoffs, budget cuts and consumers with smaller wallets. Explore how communication, recruiting, diversity and inclusion contribute to building an authentic culture where employees are deeply committed to serving customers - plus inclusion in the Best Places to Work list every year since the recognition began. Libby Catalinich, Director, Corporate Communications, REI |
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| 5:45 | Summary and Networking Reception |
Dine Around in Atlanta
Melcrum will arrange for dinner reservations at a variety of restaurants in Atlanta. Participants can elect to sign up for one of the dinners and meet other participants in an informal setting.