Free audio guide and presentation
The first in a new series, this exclusive audio guide and presentation slides take you through the latest blogging trends.
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Latest case study from SCM
With a new CEO on board at the turn of the millenium, it was time for Motorola to redefine its brand values and use them to strengthen the business. From an interview with Ann Adams, Motorola’s vice president internal communication and marketing, Bob Gorman describes the campaign that’s getting the workforce back on track.
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| How should internal communication be adding value to the business? Internal communication is a means to an end, not an end in itself - and part of its rationale is to help turn strategy into action by engaging, informing and directing employees. Start with your business strategy. Read more |
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