Agenda - Tuesday 8th February 2011

8:30 Registration & refreshments
9:00 Welcome and opening remarks
09:10-9:50 Case Study 1: SharePoint and social media: Building a 360° vision for the future of communications
Any internal communication function going through SharePoint implementation needs to be ahead of the game when it comes to social media. Hear from Richard Dennison on how BT got the balance right between social media and SharePoint implementation to drive a transformation programme in this global firm.

In this session:

  • The blurring boundary between what's inside and outside the firewall.
  • Why content and people are pulled in two directions.
  • Is email "dead"?
  • How to make your organisation truly social - with improved micro blogging, aggregated activity streams and richer insights.
  • Increasing SharePoint adoption amongst stakeholders through social media.
  • The end goal: streamlining communication, improving employee recruiting and retention, and boosting overall company ROI and productivity.
Richard Dennison, Principal Business Partner, BT plc
Richard Dennison
9:50-10.35 "Share & Learn" Interactive Session: An overview of SharePoint's challenges
Get answers to your biggest SharePoint challenges in this quick-fire, interactive session.

Sam Marshall will kick off the debate that will cover:

  • How to get people out of the email "rut".
  • Is social media communication or collaboration?
  • How to choose the right tool for the job.
  • User generated content: anarchy or ghost town?
Led by Sam Marshall, Director, ClearBox Consulting Ltd
Sam Marshall
10:35-10:55 Morning coffee
10:55-11:35 Case Study 2: Getting it right for your organisation
One challenge for many internal communication professionals may be that their organisation is adopting SharePoint for reasons that have little to do with their areas of interest and expertise. They may also use other tools for the information spaces that internal comms would like to own. Find out how these drivers shaped the BBC's introduction of SharePoint team sites, and where internal comms can make an effective contribution.

In this session:
  • Why is your business using SharePoint and does internal comms have a say?
  • What is different about SharePoint and how to position it for your audience?
  • To pilot or experiment?
  • Turning functionality into products.
  • Supporting a live service.
  • Where next?
Greg Kerchhoff, SharePoint Project Manager, BBC
Greg Kerchhoff
11:35-12:20 "Share & Learn" Interactive Session: Valuable partnerships
Whether you're just starting out or are further along the road with SharePoint implementation - the creation and maintenance of effective partnerships between IT, HR and Communications are key to success. This session has been specially designed to allow SharePoint partners to jointly discover how to overcome barriers to its use and success.

Key questions to be debated:

  • How should SharePoint be introduced to a new audience?
  • How do you build an effective community of site owners?
  • What factors drive regular usage of a SharePoint intranet?
  • What role should senior stakeholders play?
Led by Sam Marshall, Director, ClearBox Consulting Ltd
 
12:20-13:25 Lunch
13:25-14:05
Case Study 3: Getting governance, training, security and communications working hand in hand
A strategic governance model can have a hugely positive impact on internal comms initiatives. Hear how Standard Chartered created and leveraged their governance model to gain business leader approval, negotiate with stakeholders and prioritise their workload:
  • SharePoint governance: what are your options in managing your project?
  • Balancing security issues with future project requirements.
  • Social media and the challenge of governance for communicators.
  • Speeding up time delays and gaining efficiencies in project approval.
  • Setting up a robust and flexible training programme.
  • Gaining support and collaboration approaches from both IT and comms units.
Marged Lloyd, Head of Online Communications, Standard Chartered Bank
Marged Lloyd
14:05-14:50 "Share & Learn" Interactive Session: Appropriate governance levels
Poorly governed SharePoint implementation can create significant holes in organisational information structures or sites that run out of control.

Take part in a lively debate that will cover:

  • Approaches to governance
  • The pros and cons of tight vs. loose governance
  • How to ensure compliance in widely-distributed implementations.
  • What are the perceived risks and realities?
Led by Sam Marshall, Director, ClearBox Consulting Ltd
 
14:50-15:10 Afternoon tea
15:10-15:50 Case Study 4: SharePoint and the bigger picture: Global collaboration vs. local maintenance
It isn't always easy to get global information management to link up with local content management, whether you're using SharePoint or any other tool. Even with a single global deployment of SharePoint, there are cultural, language and IT issues to work through. Hear how Aviva, through global sponsorship of a single intranet with a single vision, made big cultural changes to encourage collaboration, understanding the different needs of different markets, while still keeping down the costs of a group-wide SharePoint deployment.

In this session:

  • Adopting and launching a global SharePoint project: the implications for specific country maintenance and use
  • Understanding employee behaviour across global and local online channels.
  • Looking at existing intranet capability and managing the move to SharePoint.
  • Teambuilding and sharing global communications: gaining local ownership and buy-in.
Camilla Herrmann, Intranet Migration Lead, Aviva plc
Giulia Fares, Senior Online Communications Manager, Aviva Europe
Camilla Herrmann

Giulia Fares
15:50-16:35 "Share & Learn" Interactive Session: The social workspace
For many, the appeal of SharePoint 2010 is its ability to manage social media and Intranet communication tools. But how easily will it be to manage this in reality, and how can we avoid the mistakes of the past where expensive portal projects were poorly adopted by employees?

In this session, find out how to transform SharePoint 2010 into your new "Collaboration Platform":

  • Different kinds of collaboration - projects, communities, idea generation.
  • Patterns for collaboration - how various SharePoint tools come together.
  • Breaking the habit of email attachments.
  • Collaborating beyond the firewall.
Led by Sam Marshall, Director, ClearBox Consulting Ltd
 
16:35-17:15

SharePoint evolution: Managing the change and gaining ROI via the "virtual workspace"
Prior to implementation, involving virtual users in the design stages of your intranet
can pay dividends in the later uptake of important tools. Hear how Siemens have seen a significant increase in the use of virtual workspaces through early involvement of users, with resulting improvement in productivity and workforce engagement.

  • The journey of a company's de-bundling: regional empowerment.
  • Technology and the enabling of change.
  • Putting SharePoint into the bigger picture.
  • The value vs. challenge of SharePoint 2010.
  • Corporate goals, change, challenges and harnessing for the future.
Didier Thomas, Communication & Change Management, Siemens
Camilla Herrmann

17:15 Closing remarks

Expert Panel

Benchmarking

Debates

Problem Solving

Case Studies From:

Aviva BBC British Telecom
Maersk Line Siemens Standard Chartered


Microsoft SharePoint has taken the market by storm, but the embrace of the technology has run ahead of the business and human factors required to make it work."

Michael Sampson, Collaboration Strategist