A free technology e-newsletter for corporate communicators
| Latest News | ||||||
|
||||||
| If you have been forwarded this email and want to subscribe, sign up here | ||||||
| Special Offer | ||||||
Order How to use social media to engage employees |
||||||
| Featured Event | ||||||
| Strategic Communication Management Summit UK 15-16 October 2008 |
||||||
| Job of the Week | ||||||
| Internal Communications Executive London |
||||||
| About Melcrum | ||||||
| Melcrum is a research and training business, expert in all aspects of
internal communication. Through our global networks, we connect
more than 21,000 professional communicators in sharing what
works. We produce benchmarking research, periodicals, reports,
membership websites and CD-ROMs and run training courses,
conferences and workshops. www.melcrum.com |
By Alex Manchester
alex@steptwo.com.au
October 13th, 2008
Maintaining advantage with a competitor wiki
Welcome to Melcrum's Social Media Newsletter.
Wikis are amazing tools for pooling information and keeping it up to date. After all, anyone can add and edit information whenever they need to. All changes are recorded and access can be through a standard web browser.
We all know about the success of Wikipedia, but what about wikis within businesses?
Wikis at Scottrade
Privately owned brokerage firm Scottrade uses a competitor wiki called Competitive Intelligence Analysis or, "CIA", to keep on top of competitors' new product offerings, commission schedules, trading platforms, special promotions and much more. The wiki was created to allow staff to update the information directly, rather than relying on a central team to maintain the content.
Success with CIA
This has fundamentally changed the way Scottrade communicates, and gives the organization a valuable competitive advantage.
Its deployment has also decreased administrative overhead, freeing up staff to focus on other business-critical priorities, while the ability to add and edit information has redefined the way Scottrade associates work.
Those invested in the information regarding our competitors can now actively engage in the content through editing the text and participating in online discussions within the wiki as opposed to passively sending an email or placing a call to confirm online information.
The wiki facilitates an environment of knowledge sharing, archiving, trust and open communication while also satisfying business needs by providing associates a tool to better do their jobs.
Best regards,
Alex Manchester
Senior Consultant
Step Two Designs
alex@steptwo.com.au
Featured Event |
Communication must change to meet new audience demands
Annie Waite, the Internal Comms Hub, October 8th, 2008
New research shows that most companies are struggling with how to adapt their businesses to serve a new wave of consumers from the Millennial generation... read more
Effective relationships boost employee wellbeing and engagement
Di Smith, the Internal Comms Hub, October 9, 2008
“The thing that bothers most people at work, based on these 40,000 cases of data, is a lack of control”... read more
Sanitary check – the antidote to financial gloom?
Mandy Thatcher, The Melcrum Blog, October 10,
2008
In these worrying times of financial crisis and economic downturn, it’s pleasantly diverting to have a communication conundrum of slightly less epic proportions to worry about... read more
The Source
for Communicators is a free resource for corporate communicators
from Melcrum Publishing.
Melcrum Publishing Ltd, The Glassmills, 322b King Street, London,
W6 0AX, UK
Melcrum Publishing, 449 N. Clark Street, Suite 305, Chicago, IL 60654,
USA
Melcrum Publishing, Level 12, 95 Pitt Street, Sydney, NSW, 2000, Australia
Copyright Melcrum Publishing Limited 2008.