Social Media Australia

Full conference agenda coming soon

Wednesday, 30th June, 2010

8:30-9:00	Registration & Coffee
09:00-09:10	Welcome from the Chair
09:10-10:10	International Guest Keynote address Social Media: The communication revolution There has been a fundamental shift in the way we do business. Driven by online social networking tools such as YouTube, Facebook and Twitter, how we communicate with stakeholders and how we organise ourselves to produce those messages has changed forever. Euan Semple will examine what these changes mean for communicators, how they represent a new wave of exciting opportunities for 21st century businesses and what lies in store for communicators and the role they will play in the future of business. In this session learn: How to turn your staff into your organisations' best advocates How to create a culture where people contribute and connect How to manage dissent and tension in online environments How to attract the brightest recruits by understanding their changing needs Euan Semple, Social Media Consultant Biography: Ten years ago, while working in a senior position at the BBC, Semple was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had four years of unparalleled experience working with organisations such as Nokia, The World Bank and NATO helping them learn how to make the most of this wired-up world of work. Semple is highly connected to some of the most influential movers and shakers of this new environment and his workshops have already been experienced by many diverse audiences worldwide.

10:10-11:00	Deloitte: best-practice social media in action "In a connected world, power shifts to those best able to connect." Given connecting, innovation and people are key planks of Deloitte Australia's strategy, it is natural the firm has a top social media story to tell. In this presentation you'll learn how and why: Deloitte Australia is the largest organisational user of Google Wave according to Google 50% of the firm are members of Yammer (Deloitte's in house twitter) Deloitte secured @federalbudget Twitter domain name and even the PM followed Deloitte successfully recruits using Facebook and U-Tube Deloitte Australia's CEO leads the firm's social media initiative globally. Louise Denver, Director Corporate Affairs & Communications, Deloitte

11:00-11:20	Morning Coffee
11:20-12:00	Benchmarking Session: Building the Business Case for Social Media What is the business case for investment in social media? How do you get executive buy-in at your business? Robin will showcase the findings of Melcrum's 2010 research into social media adoption by large corporations and discuss the common challenges faced by internal communicators, together with the recommendations made in the report. Robin Crumby, Managing Director, Melcrum

12:00-12:50	SharePoint - An engagement tool to drive culture and performance Unilever is rolling out SharePoint this year. It will provide the organisation with an enhanced way of communicating, collaborating and managing content - a dynamic platform on which to evolve and further improve Unilever's ways of working. From an internal communications perspective, the Microsoft Office product provides an updated way to engage colleagues, in order to drive a winning culture and business performance. This session captures the opportunities, benefits and realities of implementing and living with SharePoint. Helene Bradley-Ritt, Internal Communications Director, AAC, Unilever

12:50-1:50	Lunch
1:50-2:40	Building the brand from the inside out with the power of virtual connection NAB had a key challenge: to inspire its people to represent the brand, and deliver on their promise: more give, less take. With half of a customer's opinion of a company formed through an experience with a person from that company, inspiring and educating NAB's customer facing employees was fundamental to delivering on their revitalised brand position. In this case study you will learn: How to use virtual events as part of a broader communication strategy How to engage and unite leaders and frontline employees to talk about the customer impression in one simple way Lizzy Geremia, Brand Strategy Manager, National Australia Bank
2:40-3:30	Gaining the most benefit from social media: Suncorp's social media experiment Social media has grown phenomenally over the past few years. It has shifted the way that people communicate and has dramatically changed the role of internal communications practitioners. This is the story of how Suncorp harnessed the power of social media to help create a more collaborative environment where people connect, share, discuss and innovate more naturally. Rebecca will share her experiences in integrating social media with traditional communication strategy and will speak candidly about the lessons she's learnt along the way. Key topics covered include: Developing social media strategy within the enterprise Getting value out of social media tools Creating the right environment for collaboration Rebecca Deering, BT Communications Advisor, Suncorp

3:30-3:50	Afternoon Tea
3:50-4:40	Using Social Media to build Ericsson's Business Social Media is an opportunity to spark conversations that are relevant, timely and useful to our audiences. Learn about the following innovative global campaigns that have been implemented: Cut the Wires - Mobile Broadband competition on Ericsson's Technology For Good Facebook site Ericsson's Yammer community Ericsson's ConnectedTree - Our "Twittering Tree" senses changes in the electromagnetic field around it as people pass, and sends Tweets that reflect its mood directly to its Twitter account, ConnectedTree. Our social media guidelines Tracy Griffiths, Events and Online Manager, Ericsson

4:40-5:10	Panel Discussion This is your opportunity to debate key challenges you face in introducing, implementing and maximizing the benefits of social media within your organization. This session will be led by both practitioners and experts in the field including: Carl Mogridge, Social Media Advisor, Amway Australia Catherina O'Leary, Internal & Online Communication, CSIRO Karina Keisler, Group Manager External Communications, Sensis Robin Crumby, Global Managing Director, Melcrum Euan Semple, UK Social Media Expert

5:10-7:00	Networking Drinks

Interactive Workshops

Full conference agenda coming soon