Workshops
Wednesday 15th September, 2010
Melcrum conference participants say our workshops are one of the true highlights of their conference experience. These workshops provide interactive settings with seasoned professionals. Get ready, roll up your sleeves and delve into your favourite subjects.
Morning Workshop A: 9.00 - 12.00
Making the business case for social media inside the enterprise
Trainer:
Philippe Borremans, Chief Social Media Officer
Van Marcke Group of Companies
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This is a highly interactive workshop made up of group discussions, case studies, presentations and hands-on activities and is designed to give you all the necessary tools and ideas to produce a successful social media business case with measurable results. |
This half-day workshop will focus on the key elements you need to consider when creating your internal social media strategy, including:
- Defining the internal communications and collaboration "pain-points" within the organisation and matching these with possible benefits that social media can bring
- Many leaders struggle to understand the benefits of social media in the workplace - this session will provide tips and advice on how to gain that important buy-in from your leadership team
- The ROI of internal social media. Making a real business case for social media and defining measurable return on investment metrics that are relevant to your company and which you can use to monitor ongoing results
- Convincing your leadership team with a realistic and detailed roll out plan for social media within the enterprise focusing on communications, training and adoption of a social media platform
- Choosing the right platform to support your pre-defined objectives and bring real solutions to meet your specific needs, including positioning your project as a business/communications strategy and not "just another IT project"
Afternoon Workshop B: 13.00 - 16.00
Embedding social media into the fabric of your intranet
Trainer:
Trainer:
Russell Pearson, Social Media Strategist
Social Media Consultant
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As the modern intranet becomes a social network inside the business, what are the practical steps to getting it right? Intranet technologies are evolving rapidly. We are seeing the growth and development of new social and collaboration-focused intranets. The result is the intranet as a place for discussion and dialogue rather than simply an area on which to post and find information. This workshop will look at what's needed to create a social media intranet inside the firewall. |
- Introduction: What is your intranet for? Is it for publishing information and a communications tool? Or is it about sharing ideas and getting people to collaborate? Is it about connecting people with people, or people to documents and resources? How successful is it at achieving these goals? Is the intranet part of everyday work and business?
- Introduction to the tools - a brief introduction to the most popular "Web 2.0" tools and what they offer us within the intranet: wikis, YouTube video,discussion forums, blogs, RSS
- Case study: energy sector
- Standalone social media in a box - a pilot using Jive social software. Introducing social software in a traditional organisation
- Creating a user-friendly environment and using viral marketing as a soft approach. Community management - how to breathe life into an online community. How to measure success and presenting the business case
- Case study: technology sector
- Creating a collaboration layer - how to embed social media into the fabric of the intranet
- Aligning social software to the corporate message and the business strategy. Configuring the tools for tactical delivery and strategic thought. The importance of the social profile and expertise - what do you say about yourself and what do others tell you about them?
- Future trends
- Micro-blogging - Twitter and Yammer. The mobile intranet. iPads and Slates. Does this mean the end of the intranet?
Interactive Workshops
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Making the business case for social media inside the enterprise |
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Embedding social media into the fabric of your intranet |
Case study presentations from:
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