| 8:30-9:00 |
Registration & Coffee |
| 09:00-09:10 |
Welcome from the Chair |
| 09:10-10:00 |
Keynote address
Social media return on investment - it is possible!
Whether you can or can't gain return on investment (ROI) from using social media within the internal communication function is a heated debate among communicators, and it's often the "can't" camp who win the argument with only few examples of it really generating sufficient financial benefits. Philippe Borremans discusses a number of concrete business and communication steps that can lead to a clear, measurable and realistic plan - one that can see you recoup and surpass your initial outlay. His presentation will cover these steps based on a real-life scenario and show you how beneficial a carefully and well-planned, enterprise-wide social media strategy can be within a large organisation.
In this session learn:
- How to define ROI in the context of social media
- How to measure ROI
- The metrics of measuring success
Philippe Borremans, Chief Social Media Officer
Van Marcke Group of Companies
Biography: Philippe Borremans is a Belgian Public Relations professional with more than 15 years' experience in media relations, crisis and social media communications. He began his career with Porter Novelli in Brussels working on European accounts such as Iomega, FedEx and APME. In 1999 he took on the corporate function of PR Manager with IBM Belgium & Luxembourg where he was responsible for day-to-day media relations. In 2005 he took an interest in social media and led a team of seven IBM colleagues across Europe to promote the use of these new tools and techniques for corporate communications purposes within the company. In 2009 he left IBM and became Belgium's first Chief Social Media Officer at the Van Marcke Group of Companies reporting to the family board. Alongside his professional activities, Philippe has been blogging since 2003 at Conversationblog.com and gives workshops on social media and corporate communications for PR professionals across Europe. He is a member of the European Association of Communications Directors and a founding member of the International Association of Online Communicators. .
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| 10:00-10:50 |
Embedding social media into day-to-day business at IBM
As one of the first companies to embrace the internet and web 2.0, IBM is at the forefront of integrating social media technologies into all aspects of its internal and external operations. In this session discover the steps that the company, known as the "Big Blue", is taking to fully incorporate social media to allow its employees to share information and collaborate in previously unheard of ways.
In this session:
- How IBM tailored existing social media applications to fit their requirements
- Getting global employees to talk to one another using virtual meeting rooms
- Explore the success of IBM's internal Facebook system
- Abandoning internal email - where next for social media at IBM?
Yves van Seters, IBM Taskk Leader for Social Media, IBM Belgium & Luxembourg
Vanessa Vyncke, Employee & Executive Communications, IBM Belgium & Luxembourg
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| 10:50-11:20 |
Morning Coffee |
| 11:20-12:10 |
Roundtable Discussions
These discussions are one of the favourite components of Melcrum conferences. We'll track the subjects that are creating the most interest and provide opportunities for meaningful discussions.
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| 12:10-13:00 |
Deloitte: Best-practice social media in action
"In a connected world, power shifts to those best able to connect." Given connecting, innovation and people are key planks of Deloitte Australia's strategy, it's natural the firm has a top social media story to tell.
In this presentation you'll learn how and why:
- Deloitte Australia is the largest organisational user of Google Wave
- 50% of the firm are members of Yammer (Deloitte's in-house Twitter)
- Deloitte secured the Twitter domain name, '@federalbudget', which even the PM followed
- Deloitte successfully recruits using Facebook and YouTube
- Deloitte Australia's CEO leads the firm's social media initiative globally
Louise Denver, Director Corporate Affairs & Communications, Deloitte Touche Tohmatsu
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| 13:00-14:00 |
Lunch |
14:00-14:50
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From inspiration to reality: How social media is helping employees to share expertise and collaborate at ING
In this session, learn how the communications team at ING has tackled the challenges of gaining management and employee buy-in and secured the budget to use Microsoft SharePoint as a key tool to build a collaborative environment for staff, based on expertise rather than personal contacts.
In this session learn how to:
- Successfully make the business case to management and gain its commitment and budget approval
- Devise the scope of the project within internal guidelines
- Gain buy-in and support from employees for the project
- Overcome and work through detours, setbacks and obstructions
Louise McGregor, Manager Web Expert Centre, Corporate Communications
iNG Group
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| 14:50-15:40 |
Using social media to re-engage with employees at AXA
Find out how communicators at AXA have speedily deployed a range of social media technologies to build and maintain communication channels with more than 7,500 "time-poor" call centre employees.
In this session Sonia Carter will share:
- Which technologies work best - forums, video, tweeting
- How to overcome the challenges of gaining budget approval for social media deployment
- How to engage senior executives using social media tools to communicate with employees
- How to benchmark success, usage rates and report back results
Sonia Carter,
Senior Manager - Online, AXA UK
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| 15:40-16:10 |
Afternoon Tea |
| 16:10-17:00 |
Increasing connectivity between employees at Unilever using SharePoint
With more than 95,000 employees online, the recent launch of SharePoint at Unilever has brought everyone onto a single communications platform that is both globalised and personalised, providing targeted news and announcements, and stimulating workplace collaboration.
In this session Neil Atkinson will share:
- How Unilever is using SharePoint to streamline communications and promote online collaboration
- The impact the platform has had in the first six months since launch
- How SharePoint is enabling employees to collaborate using virtual working areas, blogs, wikis and other tools
- The practicalities of measurement
- The next steps to further maximise the interactive features of SharePoint to Unilever and its employees
Neil Atkinson,
Director - Global Communication Channels, Unilever
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| 17:00-17:10 |
Closing remarks from the Chair followed by evening drinks and a networking reception |
