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The fact that our managers' toolkit guide continues to be our most popular publication confirms just how important leader and manager communication has become. So I thought I'd share a gem from the guide itself: a mini case study on how Siemens helps managers think through and choose the most appropriate communication approach.
Siemens’ intranet contains a site designed to help managers understand the pros and cons of the various internal communication channels.
On the "Choose Your Channel" web page, tips are given for how and when to use the channel and who to contact for more information. When managers click on a channel name or photograph, they link to a bulleted list that describes that channel’s attributes.
On the side of the screen are links to communication resources and a checklist of issues to consider before starting communication projects, such as:
Measurable communication goals: What does your project need to accomplish? What do you want people to do when they read your materials or attend your event? Examples: Attendance goal of 350 employees; achieve a response rate of 50%; gather 150 sales leads.
Target audience(s): Who needs to receive your message? All employees, managers only, employees in just one location, field personnel, customers, vendors? Is there more than one audience?
If you’re interested in this resource, download the full "Communication checklist for internal projects”.
See you next week.
Mandy Thatcher
Editor
mandy.thatcher@melcrum.com
- John Finney of Watson Wyatt, who discusses the forthcoming ROI study.
- Barbara Fagan-Smith of ROI Communication, who speaks about The Gap's unusual "Moose" sessions.
- Connie Eckhard, who gives his advice for making progress as a communicator.
Special offer
Order Melcrum's best-selling report, Making Managers Better Communicators and add the essential practitioner guide, Developing A Communication Toolkit for Managers today, for only £100/$160/€150!
Making Managers Better Communicators features implementation ideas from 44 qualitative interviews, 29 comprehensive case studies, and quantitative data from over 700 HR and communication professionals.
Developing a Communication Toolkit for Managers written by manager communication expert Andy Szpekman, explains the three steps for creating the ultimate practical toolkit: planning, leading and engaging employees.
Further reading
Top Tips – Are you a writer or leader?
Case studies – Six leadership communication competencies
Sharing company news with the CEO
The things CEOs come out with...Part Two
Melcrum Blog - 11 July 2007
Communicator's Network Forum - 11 July 2007
Melcrum Blog - 10 July 2007
Internal Communications Manager, World Vision
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About
Melcrum
Melcrum is
a research and training business, expert in all aspects of
internal communication. Through our global networks, we connect
more than 18,000 professional communicators in sharing what
works. We produce benchmarking research, periodicals, reports,
membership websites and CD-ROMs and run training coures,
conferences and workshops.
