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September 13th, 2007
What are your three engagement priorities?
Welcome to the first issue of Melcrum's monthly newsletter on employee engagement (as a subscriber to The Source for Communicators you've been sent this first issue as a taster, but you can subscribe now for the next issue).
No matter where you stand on the issue, the simple bottom line is that employees' performance is becoming a significant differentiator for most organizations. Whether you choose to call this a high-performing culture, a highly engaged organization or aligning employees with the business strategy, there are four key issues that describe an end state where employees are truly committed to helping the organization succeed in the marketplace.
This is when employees:
- Understand the business and their role in its success.
- Trust leadership and believe they're making decisions with the best interest of the business and the people in mind.
- Are engaged in making a difference in their jobs every day.
- Feel valued and appreciated.
If an organization achieves these four things, it will find that the performance of its employees will have a direct impact on their bottom-line results. There's a great deal of research to support this. For example, Gallup has done research that shows that 16% of the US workforce is actively disengaged, costing the US economy upwards of $300 billion in lost productivity.
Find three or four priorities
The key to an engaged workforce, which is the language we'll use for the purpose of this newsletter, is finding the three to four priorities that really will make a difference to your associates and to your organization.
In many organizations, employees are working on 20-30 initiatives hoping that some of them will be the right ones. Future issues of this publication will focus on how to determine the true drivers of engagement, and tried-and-true solutions that address those drivers once they're defined.
Subscribe now to begin this journey with us and please let us know what you'd like to read about in future issues. We want to make it yours!
Chris Gay
Partner, Bridge Consulting
engagement@melcrum.com
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About
Melcrum
Melcrum is
a research and training business, expert in all aspects of
internal communication. Through our global networks, we connect
more than 18,000 professional communicators in sharing what
works. We produce benchmarking research, periodicals, reports,
membership websites and CD-ROMs and run training coures,
conferences and workshops.