| 09:00 |
Welcome from the Chair |
| 09:10-10:00 |
Keynote session:
The Volvo Way: Redefining the corporate culture to drive high performance and high commitment
When Volvo Group considered how to build a more cohesive culture for its 92,000 global employees, they set the bar quite high. They looked at critical issues such
as empowerment, involvement, high performance and employee alignment with company strategy, culture and values. Capturing lessons learned from the financial meltdown, this turned from a modest facelift of a corporate brochure into a major overhaul of how leaders and employees operate.
Learn how Volvo Group worked from bottom up and top down to re-define the company culture, including:
- Positioning the need to change beyond traditional HR concerns, and focus on business outcomes.
- Soliciting candid feedback from front-line employees through interviews, dialogue, world cafés and storytelling.
- Preparing managers for a successful rollout of the culture change process.
Charlie Nordblom, Vice President, Strategic Internal Communication,Volvo Group |
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| 10:00-10:50 |
Engaging QBE's workforce to drive the brand and the bottom line
Following the whirlwind of a merger or acquisition, employees are often left wondering about the culture and values of their new employer. Such was the case at QBE when the international insurance company grew rapidly and profitably through acquisition - employees didn't understand the brand and what the organisation stood for. The "Big Difference" is a creative and extensive programme developed to align QBE employees - both new and old - with the strategy and culture.
Discover the innovative approach and impressive results, including how to:
- Build buy-in with leadership.
- Engage leaders themselves as the facilitators of workshops around the globe.
- Include a European workforce with different languages and cultures.
Samantha Children, Internal Communication Manager, QBE European Operations
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| 10:50-11:10 |
Morning Coffee |
| 11:10-12:00 |
How internal communication can become a more strategic partner: results from Melcrum research
During this session, Rebecca Richmond, Melcrum's Research and Content Director, will reveal Melcrum's latest research findings into how internal communication is working to become a more strategic partner. As a result of this extensive research,
Melcrum has been able to distil down the key factors that need to be present to ensure that the internal communication function's strategy is properly connected to the overall goals of your business. This session will also provide a close look at
Melcrum's Internal Communication Framework, a roadmap of what a world-class strategic internal communication function needs to look like in order to achieve results.
Rebecca Richmond, Research and Content Director, Melcrum
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| 12:00-12:45 |
Using storytelling and innovation to engage employees in the heart of the brand
In the space of ten years, Actelion went from being a startup to one of Switzerland's biggest biotech companies. This success story is based on the passion of its founders and their fostering of an inclusive culture where employees are encouraged to "follow innovation where it leads". A recent series of short films provided a platform to tell the Actelion story, putting employees at the heart of the brand and bringing alive their role as "drug-hunters". The speakers will share how they approached such a complex subject in a way that was comprehensible for a lay audience without patronising people (internally and externally) with much more expertise.
The result announced to the world what Actelion stands for. But internally the films have also helped crystallize for employees why they work for the business and why it's special to them; leaving them feeling empowered, motivated and proud.
Alex Amos
Director/Executive Producer, The Edge Picture Company
Andrew Jones
Head of Content Development, Investor Relations & Corporate Communications, Actelion Pharmaceuticals
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| 12:45-13:40 |
Lunch |
13:40-14:20
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Social Media Panel Discussion
During this discussion you'll hear practical examples of social technology currently being used within organisations. Ask the panel about your own challenges with securing buy-in, setting guidelines, working with IT, or demonstrating the value to the business. You'll get answers from our experienced panel, some of whom are members of Melcrum's pioneering Social Media Benchmarking Group who address these issues daily.
Our panelists are:
Michael Ambjorn, Leader, Global Digital Communications, Motorola
Sonia Carter, Head of Online Internal Communication, AXA
Richard Dennison, Principal Business Partner, BT
Christine Cornelius, Manager, Internal Communication, Ericsson
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| 14:20-15:10 |
How employees are leading change at Merseytravel
The leadership at Merseytravel, a public body which coordinates the provision of public transport in Merseyside, acknowledged they needed to improve their service delivery and efficiency. As a result, Merseytravel embarked on an incredible journey where employees were empowered to challenge the way business was conducted. Using a robust process for involving employees in dialogue, major change happened smoothly, without signifi cant union resistance and ensured the workforce felt valued.
Learn about this extraordinary course of action, including how the team:
- Built the case with leadership to trust this unfamiliar process.
- Manage staff suggestion processes where employees are encouraged to challenge what they do and how they do it.
- Engage senior executives using social media tools to communicate with employees
- Benchmark success, usage rates and report back results
Andy Thornton, Merseylearn Manager, Merseytravel |
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| 15:10-15:35 |
Afternoon Tea |
| 15:35-16:25 |
Taking a fresh look at internal communication at Lloyds Banking Group
The financial services industry is only now emerging from a traumatic few years. With corporate reputations battered and employees demoralised, the importance of effective internal communication in building trust has never been greater. At Lloyds Banking Group, participating in the largest integration in the UK provided challenges and opportunities for improving colleague engagement.
This session will look at how Lloyds has taken a fresh look at the role internal communication plays in employee engagement, including:
- Developing a clear, compelling and consistent story.
- Finding original ways to make an impression with employees.
- Moving away from a cascade model and embracing genuine two-way communication.
- Adapting to the role that employees play as communicators.
- Increasing the pride that employees have in the business.
Nick Howard, Retail Communication Director, Lloyds Banking Group |
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| 16:25 |
Closing remarks from the Chair |
