| 09:15 |
Welcome from the Chair |
| 09:30-10:30 |
Keynote session:
What leaders want and value from internal communication: Insight into a successful collaboration at PricewaterhouseCoopers LLP
Leadership and the communication function need to collaborate to realise an organisation's strategic agenda. Achieving that necessary balance and understanding, however, can be complex. During this keynote session, you'll have the unique opportunity to hear about the cooperative effort between senior leadership and communication at PwC that's driving a transformation programme in the UK firm. Discover what senior leadership values most about internal communication and how they are working together to share the PwC vision and strategy with employees.
Learn how:
- The communication function can collaborate with senior
leadership to build a robust culture of engagement.
- Communicators can support leadership by providing
particular insight into the employee perspective.
James Chalmers, Head of Strategy & Talent
PricewaterhouseCoopers LLP
Brian Bannister, Director of Communications
PricewaterhouseCoopers LLP
#4 Best Big Company, Sunday Times Best Companies to Work For 2010
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| 10:30-11:20 |
How HSBC prepares managers to facilitate and lead dialogue
Communicators are largely unanimous that the delivery of communication by their front-line managers is critical but not as smooth as they would like. So, how can you begin to make notable improvements to a complex process in a large, global organisation? When HSBC recognised that they needed to improve the process for two-way dialogue in their organisation, they set out to identify the most effective model and then standardise the process for communication between front-line managers and employees.
During this session, learn about a pilot programme HSBC developed to prepare managers for facilitating and leading dialogue, including how to:
- Engineer a process that works with the culture and structure of your own organisation.
- Measure the impact of the process improvements.
David Matthews, Project Manager, Group Internal Communications, HSBC
Christine Crofts, Global Channels Manager, Internal Communications, HSBC
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| 11:20-11:40 |
Morning Coffee |
| 11:40-12:20 |
Forum Panel Discussion: Moving from cascade to dialogue
To what extent should we give employees more share of voice by encouraging and enabling conversations? How and when should we create opportunities for employees to be involved in shaping decisions, solving problems or influencing implementation? This panel discussion will provide answers to these questions by learning from the experience of senior internal communicators, and members
of Melcrum's Strategic Communication Research Forum, who are actively working to increase the level of dialogue in their organisations.
Our panelists are:
Simon Hardaker, Director, Group Employee Communication, GKN
David Matthews, Project Manager, Group Internal Communications, HSBC
Charlie Nordblom, Vice President, Strategic Internal Communication, Volvo Group
Mandy Thatcher, Head of Research, Melcrum
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| 12:20-13:05 |
Using the power of involvement to change behaviour
Face-to-face communication is frequently proven to be the most effective way to change attitudes and behaviours. In addition to that, "involvement" often emerges as a powerful engagement technique, so why aren't we all using it?
This session uses a recent case history to give you the opportunity to understand and experience involvement techniques for yourself, so be prepared to roll up your sleeves, have some fun and get involved!
Jeremy Starling, Managing Director, INVOLVE
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| 13:05-14.00 |
Lunch |
| 14:00-14:50 |
Streamed Session: Choose A or B |
| Stream A |
Building a digital vision for Oxfam's global employee base
An organisation needs to be proactive in how it defines and manages its digital space, internally and externally. The organisation's policy is even more impactful when it's easily available to the online audience, especially when users are to be motivated to engage further. This session will examine an extensive process lead by the communication team at Oxfam to define its digital vision that would impact employees in more than 60 countries around the globe.
Learn how to:
- Establish tight definitions of what digital technology, including social media, mobile phones and tweeting, means to your organisation.
- Set clear policies for the leadership, strategy and editorial control of your digital communications.
- Avoid inconsistencies in your policies becoming apparent to large online audiences.
Thomas Schultz-Jagow, Communications Director, Oxfam
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| Stream B |
How to demonstrate the direct link between internal communication and business outcomes
Are you aware of the cost benefits that your communication team brings to your organisation? During this session, David Grocott will describe what happened when Essex County Council implemented a major change programme to transform the way every service from the county was delivered. Throughout this process, the impact of robust internal communication and employee engagement became increasingly clear.
This session will explain how to:
- Create a firm link between internal communication and metrics to prove clear financial value to the business
- Realise business benefits that otherwise might be missed.
- Strengthen the emotional connection that employees have with your organisation.
David Grocott, UK Head of Internal Communications, Pearson Education
Formerly Change Communication Manager at Essex County Council
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| 14:50-15:40 |
Streamed Session: Choose A or B |
| Stream A |
Getting big results from small budgets at Action for Children
Limited resources haven't stopped the communication team at Action for Children from being innovative. In fact, it has fueled their creativity to effectively communicate and engage with the charity's staff, many of whom work in rural or remote settings.
This session will examine how to:
- Achieve business-critical goals with limited resources.
- Segment your internal audiences to make a stronger impression.
- Demonstrate the impact of the resource allocation.
Gregg Vines, Director of Communication, Action for Children
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| Stream B |
When opportunity knocks: Raising the visibility of the communication function at RWE npower
A successful internal communication function works at the heart of the organisation, in tune with the issues, challenges and priorities of senior leaders. Once in that position, they can put in place strategy and tactics to move the organisation in new directions. The internal communication team at RWE npower identified just such an opportunity when a new CEO was appointed in January 2010. By understanding the unique attributes of the new leader, the team has more access and visibility in the organisation than ever before.
Learn how to open new doors for your communication team by:
- Planning wisely for anticipated change.
- Recognizing the unique traits, habits and styles of leadership.
- Bringing situations and solutions to the table - always staying ahead of the game.
Rosie Mowatt, Head of Internal Communication, RWE npower |
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| 15:40-16:00 |
Afternoon tea |
| 16:00-16:50 |
Sustaining engagement at Maersk Line when change becomes a daily part of life
During the global financial crisis, Maersk, one of the leading liner shipping companies in the world, laid off one-third of its workforce and posted its first ever loss. As a result, and to secure the future of the business, continuous change has become a part of employees' daily lives. To manage the changes - and the rumour mill - the communication team at Maersk have become "hard core" strategic management advisors, focused on numbers, metrics and the survival of the business.
During this session, discover how to:
- Develop front-line managers to be a powerful communication channel.
- Experiment with a full spectrum of communication channels - including innovative techniques such as video diaries and cartoons.
- Position communication as a main vehicle to drive change and help communicators to become proactive experts rather than reactive executors.
Klavs Valskov, Head of Maersk Line Communication,
A.P. Moller - Maersk A/S |
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| 16:50 |
Closing remarks from the Chair followed by networking drinks |
