In today's business environment we face a number of challenges when crafting communications. We compete for space in inboxes, time in calendars and the attention span of busy professionals. In order to cut through the clutter, appropriate channel selection and stakeholder management is essential. This session will examine an anti-spam approach to communication:

• The sniper approach to Stakeholder Analysis
• Messages that connect with your audience
• Channels: the good, the bad and the random
• Measurement beyond the "hit rate"

Danielle White US Business Manager, The Fifth Business

Chris Gay Co-Founder, Bridge Consulting

Getting employees to inspirational levels of engagement, delivering high performance for customers, and meeting commitments to Wall Street, cannot be achieved by a great comp package, perks, or performance management alone. Sustaining engagement - and if we're lucky enough, getting to inspirational levels of engagement - requires a deep sense of commitment to what's really important to employees. It's the critical moments, "Moments of Truth," that employees experience during their journey with a company and with others that are most meaningful - and either inspire them to be the very best they can or to disengage them.

This session will examine a framework that identifies employee Moments of Truth, particularly those moments during times of change, and the levers an organization can pull to deliver on employees' needs and expectations.

Terilyn Monroe Director, Change Leadership, HR Communication and We Care & Give Back, Intuit

The easiest way to build a compelling business case for internal communication with your leadership is by demonstrating the correlation between effective communication and business performance. A solid scorecard methodology will enable a communication team to assess their communication effectiveness using proven measures, best practices and benchmarking data. During this presentation, you'll learn about the value of a scorecard, how it can help you establish a baseline to measure communication effectiveness and why it makes it easy to correlate communication to business performance and gain buy-in from leadership.

Participants will learn about the metrics that impact business performance, hear a case study about the scorecard process, and participate in a mini-audit of their own organization using a portion of the scorecard.


Tom Doolittle Corporate Communications Manager, Caterpillar, Inc.
Sheryl Lewis Managing Director, ROI Communication

What does it take to become a trusted advisor and partner in your organization? You’d be surprised at the skills that can advance your influence. Explore courage, curiosity, knowledge, listening and possibility to problem-solve and counsel. Learn strategies and approaches to help you fully understand business and personal needs, build your curiosity muscle and advise with confidence and credibility. This session will provide tools you can use immediately and much food for thought. Bring your willingness for self-reflection to challenge yourself in getting to the next level of leadership.