SCM Summit AU 2008

Melcrum, publishers of Strategic Communication Management present...

Strategic
Communication
Management
Summit Australia 2008

Keeping business strategy at the core of your communication plan

EARLY BIRD DISCOUNT!

September 10-11th, 2008
Pre-Conference Workshops September 9th
Sydney Convention & Exhibition Centre, Sydney, Australia

Speakers

Jim Shaffer
The Jim Shaffer Group
Jim is a US-based communication thought-leader and author of The Leadership Solution. Jim's background is in general management and organisational change, and since 2000 he has run the Jim Shaffer Group, a US consultancy based in Annapolis, Maryland, devoted to helping companies achieve high performance.

Kevin Panozza
CEO
SalesForce
Kevin founded SalesForce in partnership with advertising agency DDB in 1994. Now the company is Salmat owned. SalesForce provides more than 60 national and international companies, typically the leading brand in each market vertical, with selling and customer service solutions. Kevin's strong personal convictions about stimulating work environments and empowering cultures, has resulted in SalesForce being voted 'Best Employer in Australia and New Zealand' in three consecutive Hewitt surveys - 2004, 2005 and 2007.

David MacGregor
Internal Communications Manager
Woolworths
David has been the Internal Communications Manager for Woolworths since 2001. Prior to that he was the Training & Development Manager for Woolworths NSW.

Helen Taylor
Internal & Management Communications Manager
Shell Australia
Helen provides communications advice to the Country Chairman and the senior management team. Prior to working for Shell, Helen was a Communications & Change Manager at ANZ Banking Group Limited using her experience gained from the UK working for Barclays Bank Plc. Helen is the President-elect of the IABC Victoria Chapter.

Rosie Mullaly
Deputy Director News Services & Manager Corporate Employee Communications
Telstra
Rosie manages Telstra's Corporate Employee Communications team and the News Services Online group within Public Policy & Communications. Rosie joined Telstra in 1997 as the Corporate Affairs Manager for Victoria and Tasmania.

Jenny Burn
Organisational Development & Learning Manager
AstraZeneca

Kellie Tomney
Executive Manager Recruitment & Branding Strategy
St. George
Kellie developed the St.George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. She also leads the Award winning onsite recruitment team for the Bank and has worked previously for Lion Nathan and Qantas in strategic HR and Change roles.

Alex Gosman
Director, Government & Corporate Affairs
GlaxoSmithKline Australia
Alex began his career with in the Commonwealth Public Service, primarily on working on industry policy issues from 1975 to 1990. From 1990 to 1999 as Executive Director at the Australian Electrical and Electronic Manufacturers Association (AEEMA). In early 1999, Alex joined Ericsson Australia as General Manager, Government and Regulatory. Alex joined GlaxoSmithKline Australia in September 2002, as Healthcare Environment Director, where he managed a team with responsibility for GSK's interaction with Government on regulatory, pricing, product approvals and policy matters. In 2005 Alex was appointed Government and Corporate Affairs Director, GSKA.

Chris Jackson
Head of Communication
TCGU Insurance
Chris manages internal and external communication and marketing for CGU. He is also responsible for promoting and protecting the CGU brand and media relations. Chris has more than 10 years' experience in public affairs and media relations in both the corporate and government sectors. He joined the Group in 2000 and has worked in a range of internal and external communication and branding roles. Previous experience includes managing media relations for Yarra Valley Water, working in protocol and special events for the Victorian Department of Premier and Cabinet and public affairs, analysis and intelligence work with the Department of Defence.

Michael Moore
Manager Corporate & Business Communications
Bristol-Myers Squibb
Michael joined the Australian operation of global biopharmaceutical company Bristol-Myers Squibb in 1999. He previously worked as a senior consultant with a large public relations consultancy, was a press secretary with two state governments, and a journalist with a metropolitan daily newspaper. Michael's responsibilities at Bristol-Myers Squibb include communications and reputation management.

Ross Bernays
CEO
HIP Super

Karina Keisler
Group Manager External Communications
Sensis
Karina has been at Sensis for 5 years and is the Group Manager of External communications. She has seen the company evolve from 5 brands to more than 20 in this time, lived through a change of CEO and has played a key role in building the company's profile, protecting its reputation in the media and communicating a long list of acquisitions including the Trading Post and the company's first international acquisition SouFun. Prior to her time at Sensis, Karina worked in Corporate Affairs at Telstra.

Cary Frost
Principal - Communication at Work
Aon Consulting

Louise Martin
Director, Strategic Communication Branch
Department of Justice (Victoria)
Louise joined the Department of Justice in February 2004 to head up the then newly centralised communications unit. Louise's career in government communications began in 1995 as a media officer for the Department of Natural Resources and Environment (DNRE). She went on to be media and communications manager for Forestry Victoria during the Our Forests Our Future campaign and she has also managed her own PR company. Immediately prior to joining the Department of Justice, Louise was communications manager at the Department of Sustainability and Environment during the change over which saw DNRE become the Department of Primary Industries and the Department of Sustainability and Environment.

Genevieve O'Reilly, PhD
Research Consultant
Bond University
After completing her Masters degree in Communications, Genevieve entered the corporate world pursuing positions in marketing, sales, and public relations. Driven by a passion to improve workplace dynamics, Genevieve returned to academia to undertake ground-breaking research on employee engagement. Currently, Genevieve is working with scholars at the Australian Centre for Family Business at Bond University investigating ways that her employee engagement model can assist business leaders to engage their employees and thus improve their longer term sustainability.

Michelle Berardone
Manager Corporate Communications
Powerlink Queensland
Michelle has provided strategic communications and public affairs counsel within the Queensland electricity industry for more than 10 years. As Manager Corporate Communications at Powerlink Queensland, the State's $3.9 billion electricity transmission company, Michelle has ensured the company's communications not only continued to deliver on business strategy in the face of a number of high level emergency responses - but were also award winning.

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