Over the next week Social Media commentator Neville Hobson (@jangles) will be holding live iPadio interviews with many of the Summit's speakers. Listen to those interviews here - and get notified of interviews starting via Twitter (follow #SCMuk or @melcrum) or email (click "Follow" in the iPadio player on this page).
If you want to ask questions to Neville and the speakers during or after the interview Tweet @melcrum #SCMuk with your question.
These live interviews are intended to help everyone maximise their value from the Summit by making sure that the right questions are addressed, giving everyone a good understanding about the background and experience of the speakers, and increasing the chances for valuable networking.
At last year's SCM Summit the general consensus among communication leaders was: batten down the hatches and prepare for tough times ahead. The last 12 months have certainly been a challenge but now it's time to help leaders get the business back on track.
Stephen Martin, CEO of Clugston Group, adopted a unique approach to making sure that as a business leader, he not only understood what mattered to his workforce, but also knew how best to harness what he learnt to achieve real business results.
Armed with a cover story, he worked alongside his frontline employees pouring concrete and doing freezing night-shifts repairing roads, while searching for the best way to run the business.
After two weeks he revealed his true identity - and introduced some major changes. As a result a new business was born. Why? Because in his own words, "Communication is one of the most important factors behind business success."
It's a great story and one you'll have the chance to hear first hand at this year's SCM Summit. Get a sneak preview by watching the video below...