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<title>Melcrum</title>
<link>http://www.melcrum.com</link>
<description>Get the latest news and updates on Melcrum's global events, research reports, training and journals</description>
<language>en-us</language>
<copyright>Melcrum Publishing 2008</copyright>
<lastBuildDate>Thu, 20 Aug 2008 11:06:58 GMT</lastBuildDate>

<item>
<title>Engagement newsletter:Four steps to a powerful communication strategy </title>
<link>http://www.melcrum.com/topics/employee_engagement2.shtml</link>
<description> 
An effective way to develop a strategic plan to help you pinpoint your priorities during difficult times. 

</description>
<pubDate>Thu, 23 April 2009 12:24:00 GMT</pubDate>
<guid>http://www.melcrum.com/topics/employee_engagement2.shtml</guid>
</item>

<item>
<title>Hub News:Effective communication is critical in boosting employee confidence</title>
<link>http://www.internalcommshub.com/open/news/thresholdresearch.shtml</link>
<description> 
Survey demonstrates communication impact on employee enthusiasm.

</description>
<pubDate>Thu, 26 March 2009 12:24:00 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/thresholdresearch.shtml</guid>
</item>

<item>
<title>Hub News:Internal communication within a media circus</title>
<link>http://www.internalcommshub.com/open/news/mediainterest09.shtml</link>
<description> 
Maintain a continuous, proactive communication stance, say practitioners.

</description>
<pubDate>Thu, 26 March 2009 12:19:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/mediainterest09.shtml</guid>
</item>

<item>
<title>Hub News:UK workers "jittery" over job prospects</title>
<link>http://www.internalcommshub.com/open/news/jitters.shtml</link>
<description> 
3.3 million employees "not confident" about keeping their job for the next year.

</description>
<pubDate>Thu, 17 Sept 2008 12:12:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/jitters.shtml</guid>
</item>

<item>
<title>Hub News:Businesses enter Second Life </title>
<link>http://www.internalcommshub.com/open/news/secondlifeupdate.shtml</link>
<description> 
"Virtual" becomes an extension of business reality.

</description>
<pubDate>Thu, 17 Sept 2008 12:12:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/secondlifeupdate.shtml</guid>
</item>

<item>
<title>Blogs:Hands up all those who want to work for Google?</title>
<link>http://www.melcrumblog.com/2008/09/hands-up-all-th.html</link>
<description> 
Are Google's amazing offices just a ploy to get employees working round the clock? 

</description>
<pubDate>Thu, 17 Sept 2008 12:12:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/09/hands-up-all-th.html</guid>
</item>

<item>
<title>Blogs:Ever considered infecting your employees?</title>
<link>http://www.melcrumblog.com/2008/09/why-you-should.html</link>
<description> 
A lowdown on Melcrum's third members-only event in London. 

</description>
<pubDate>Thu, 17 Sept 2008 12:12:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/09/why-you-should.html</guid>
</item>


<item>
<title>Blogs: "We need to believe in the impossible"</title>
<link>http://www.melcrumblog.com/2008/08/we-need-to-beli.html</link>
<description> 
A video featuring a talk by Kevin Kelly on the first 5,000 and next 5,000 days of the web.

</description>
<pubDate>Thu, 20 Aug 2008 11:06:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/08/we-need-to-beli.html</guid>
</item>

<item>
<title>Blogs: Executives say co-workers compete more now than a decade ago</title>
<link>http://www.melcrumblog.com/2008/08/an-animated-gui.html</link>
<description> 
Whilst a pithy explanation of what internal communication is may be tricky to craft, this animation illustrates perfectly all that internal communication isn’t.

</description>
<pubDate>Thu, 20 Aug 2008 11:04:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/08/an-animated-gui.html</guid>
</item>

<item>
<title>Hub News: An animated guide to what internal comms isn't</title>
<link>http://www.internalcommshub.com/open/news/competitive.us.shtml</link>
<description> 
Beijing isn't the only place where people are competing – look inside your office.

</description>
<pubDate>Thu, 20 Aug 2008 11:02:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/competitive.us.shtml</guid>
</item>

<item>
<title>Hub News: Only 20% of executive committee members are female</title>
<link>http://www.internalcommshub.com/open/news/female.shtml</link>
<description> 
"Women in management ranks don't have a role model," says industry figure.

</description>
<pubDate>Wed, 16 Jul 2008 09:55:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/female.shtml</guid>
</item>

<item>
<title>Hub News:  Prosper in the long term – look after your bright young things</title>
<link>http://www.internalcommshub.com/open/news/vietnam.au.shtml</link>
<description> 
Training and development are key for retaining talent, says PwC director.

</description>
<pubDate>Wed, 16 Jul 2008 09:53:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/vietnam.au.shtml</guid>
</item>

<item>
<title>Hub News:  IAG poised to announce "Big Bang" restructure</title>
<link>http://www.internalcommshub.com/open/news/iag.au.shtml</link>
<description> 
Insurance Australia Group's (IAG) new CEO, Mike Wilkins , is set to announce 500 redundancies as the insurer struggles to regain investor confidence.

</description>
<pubDate>Fri, 11 Jul 2008 09:55:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/iag.au.shtml</guid>
</item>

<item>
<title>Hub News:  How to communicate during economic downturn</title>
<link>http://www.internalcommshub.com/open/news/downturnwebinar.shtml</link>
<description> 
Members of Melcrum's Internal Comms Hub and subscribers to Strategic Communication Management still have time to register for this member-exclusive webinar on communicating during an economic downturn.

</description>
<pubDate>Fri, 11 Jul 2008 09:55:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/downturnwebinar.shtml</guid>
</item>

<item>
<title>Melcrum Blog:  SCM Summit Australia 2008 - and we still have some free iPods left!</title>
<link>http://www.melcrumblog.com/2008/06/scm-summit-aust.html</link>
<description> 
For this year's Strategic Communication Management Summit in Sydney in September, we're giving away free iPod Shuffles to the first 25 delegates.

</description>
<pubDate>Wed, 02 Jul 2008 14:15:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/06/scm-summit-aust.html</guid>
</item>

<item>
<title>Hub News:  Employee satisfaction levels rise, despite job uncertainty</title>
<link>http://www.internalcommshub.com/open/news/world_of_work.shtml</link>
<description> 
Feeling appreciated and supported is no longer necessary – a job is enough.

</description>
<pubDate>Wed, 02 Jul 2008 14:10:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/world_of_work.shtml</guid>
</item>

<item>
<title>Hub News: UK intranet forum makes telling predictions about future workforce</title>
<link>http://www.internalcommshub.com/open/news/intranet_uk.shtml</link>
<description> 
A report from Melcrum's Intranet 2.0 Forum, London, where a curious audience was given food for thought on everything from Microsoft SharePoint, to governance, to CEO chat sessions.

</description>
<pubDate>Wed, 02 Jul 2008 14:07:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/intranet_uk.shtml</guid>
</item>

<item>
<title>Melcrum Blog: Global intranets, right at my desk</title>
<link>http://www.melcrumblog.com/2008/06/global-intranet.html</link>
<description> 
Alex Manchester reviews the Intranet Benchmarking Forum's IBF24: 24 hours of webcast presentations, discussion panels, thought-pieces and case studies.

</description>
<pubDate>Wed, 25 Jun 2008 10:59:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/06/global-intranet.html</guid>
</item>

<item>
<title>Hub News: How to confront the "tribe" mentality</title>
<link>http://www.internalcommshub.com/open/news/intranetskills.shtml</link>
<description> 
Last week, attendees from companies including Orange, the Ministry of Defence and the Birmingham NEC benefited from intensive training at Melcrum's Better Intranet Writing course.
 
</description>
<pubDate>Wed, 25 Jun 2008 10:50:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/intranetskills.shtml</guid>
</item>

<item>
<title>Hub News: How to confront the "tribe" mentality</title>
<link>http://www.internalcommshub.com/open/news/intranetskills.shtml</link>
<description> 
Last week, attendees from companies including Orange, the Ministry of Defence and the Birmingham NEC benefited from intensive training at Melcrum's Better Intranet Writing course.
 
</description>
<pubDate>Wed, 25 Jun 2008 10:50:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/intranetskills.shtml</guid>
</item>

<item>
<title>Hub News: Tips for taking risks during a recession</title>
<link>http://www.internalcommshub.com/open/news/risky.shtml</link>
<description> 
 People’s appetite for risk-taking in the workplace is likely to increase if the economy enters a recession.
 
</description>
<pubDate>Wed, 25 Jun 2008 10:45:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/risky.shtml</guid>
</item>

<item>
<title>Blog: Look out jargon-lovers, the Beeb's playing bullsh*t bingo</title>
<link>http://www.melcrumblog.com/2008/06/lookout-jargon.html</link>
<description> 
 Do you love to "go forward", indulge in a bit of "blue-sky thinking" or, "collect low-hanging fruit"? Then you'd better not read this article over at the BBC - 50 office-speak phrases you love to hate.

</description>
<pubDate>Thu, 19 Jun 2008 15:58:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/06/lookout-jargon.html</guid>
</item>

<item>
<title>Hub News: UK organizations fail to support multinational leaders</title>
<link>http://www.internalcommshub.com/open/news/uk_global_leaders.shtml</link>
<description> 
 UK organizations seem to be taking a "sink or swim" approach in the treatment of these "forgotten" multinational leaders.

</description>
<pubDate>Thu, 19 Jun 2008 15:42:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/uk_global_leaders.shtml</guid>
</item>

<item>
<title>Blog: Pick up exclusive research at IABC conference</title>
<link>http://www.melcrumblog.com/2008/06/top-5-ways-to-c.html</link>
<description> 
 Katrina Andrews offers top tips from How to communicate with hard-to-reach employees, as a taster of what will be on offer at the Melcrum stand at the IABC conference in New York next week.

</description>
<pubDate>Thu, 19 Jun 2008 15:32:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/06/top-5-ways-to-c.html</guid>
</item>

<item>
<title>Hub News: BBC is driving for greater online interactivity</title>
<link>http://www.internalcommshub.com/open/news/bbcinteractive.shtml</link>
<description> 
The BBC's director general, Mark Thompson, says 2008/2009 will see the BBC "broadcast a range of inspiring and thoughtful knowledge-building content."

</description>
<pubDate>Mon, 16 Jun 2008 15:05:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/bbcinteractive.shtml</guid>
</item>

<item>
<title>Blog: The flip side to a Facebook crackdown</title>
<link>http://www.melcrumblog.com/2008/06/the-flip-side-t.html</link>
<description> 
Last week the Internal Comms Hub reported on research findings that many people would consider quitting their job if they were banned from certain websites. In his follow up commentary, Alex Manchester says companies need to "wake up and smell the internet coffee".

</description>
<pubDate>Mon, 16 Jun 2008 15:00:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/06/the-flip-side-t.html</guid>
</item>

<item>
<title>Blog:Tips on email behaviour</title>
<link>http://www.melcrumblog.com/2008/04/more-on-email-b.html</link>
<description> 
Melcrum's tech expert Alex Manchester blogs on the evergreen issue of email etiquette and how to ensure your inbox &#8212; and your brain &#8212; don't overload.

</description>
<pubDate>Sat, 24 May 2008 15:39:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/04/more-on-email-b.html</guid>
</item>

<item>
<title>Employee communication protects company bottom line</title>
<link>http://www.internalcommshub.com/open/news/unions.shtml</link>
<description>A recent study looks at the benefits of unionized workplaces.

</description>
<pubDate>Tue, 20 May 2008 13:49:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/unions.shtml</guid>
</item>

<item>
<title>Get up to speed with CSR reporting developments</title>
<link>http://www.internalcommshub.com/open/news/chinacsr.shtml</link>
<description>Corporate social responsibility (CSR) guidelines have been released in China by 11 national industrial federations and associations.

</description>
<pubDate>Wed, 16 Apr 2008 13:49:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/chinacsr.shtml</guid>
</item>

<item>
<title>HMRC faces up to engagement challenges</title>
<link>http://www.internalcommshub.com/open/news/hmrc.shtml</link>
<description>Being informed doesn't always take the discomfort out of change, as an employee survey at HMRC revealed.

</description>
<pubDate>Wed, 16 Apr 2008 13:49:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/hmrc.shtml</guid>
</item>

<item>
<title>Virtual collaboration on the increase</title>
<link>http://www.internalcommshub.com/open/news/ciscotrust.shtml</link>
<description>A new report published by the Economist Intelligence Unit (EIU) suggests that collaboration, while an increasing facet of corporate life, is still unsatisfying and unproductive for most workers.

</description>
<pubDate>Mon, 14 Apr 2008 13:41:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/ciscotrust.shtml</guid>
</item>

<item>
<title>Pay attention to hamsters and honeymooners at your firm, or else...</title>
<link>http://www.melcrumblog.com/2008/04/pay-attention-t.html</link>
<description>How many "honeymooners" or "hamsters" do you estimate your company employs? BlessingWhite identify these new types of workers that are sure to exist in all organizations.

</description>
<pubDate>Mon, 14 Apr 2008 13:41:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/04/pay-attention-t.html</guid>
</item>

<item>
<title>BAA's robust communication for T5 employees</title>
<link>http://www.internalcommshub.com/open/news/baa.shtml</link>
<description>Continuous monitoring and review are the order of the day in light of recent events.

</description>
<pubDate>Thu, 10 Apr 2008 09:30:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/baa.shtml</guid>
</item>

<item>
<title>Measurement guru Angela Sinickas named 2008 IABC Fellow</title>
<link>http://www.internalcommshub.com/open/news/angelaiabc.shtml</link>
<description>The International Association of Business Communicators (IABC) has recently named regular Melcrum contributor Angela Sinickas as this year's IABC Fellow.

</description>
<pubDate>Thu, 10 Apr 2008 09:30:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/angelaiabc.shtml</guid>
</item>

<item>
<title>Focus on your "almost engaged" employees for quick wins</title>
<link>http://www.internalcommshub.com/open/news/blessing.shtml</link>
<description>BlessingWhite's global survey addresses widespread employee dissatisfaction.

</description>
<pubDate>Mon, 7 Apr 2008 14:30:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/blessing.shtml</guid>
</item>


<item>
<title>Communicators connect over croissants at free event</title>
<link>http://www.internalcommshub.com/open/news/hubusevent.shtml</link>
<description>Senior communications professionals come together in Chicago in conjunction with the Internal Comms Hub to network with their local peers.

</description>
<pubDate>Mon, 7 Apr 2008 14:30:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/hubusevent.shtml</guid>
</item>


<item>
<title>Email overload vs. Email education</title>
<link>http://www.melcrumblog.com/2008/04/email-stop-with.html</link>
<description>Some thoughts on current attitudes towards the use of email from Melcrum's Australia editor, Alex Manchester.

</description>
<pubDate>Mon, 7 Apr 2008 14:30:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/04/email-stop-with.html</guid>
</item>

<item>
<title>2020: the changing work landscape</title>
<link>http://www.internalcommshub.com/open/news/2020.shtml</link>
<description>The Institute for Employment Studies has conducted an ambitious research project exploring the possible scenarios organizations may have to face in 2020.

</description>
<pubDate>Wed, 3 Apr 2008 09:30:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/2020.shtml</guid>
</item>

<item>
<title>Supporting leaders to be part of the dialogue</title>
<link>http://www.melcrum.com/services/topic_alerts/leadnews/0408/index.shtml</link>
<description>In Melcrum's leadership newsletter, David Grossman looks at the important role leaders play in keeping employees feeling informed.

</description>
<pubDate>Wed, 3 Apr 2008 09:30:58 GMT</pubDate>
<guid>http://www.melcrum.com/services/topic_alerts/leadnews/0408/index.shtml</guid>
</item>

<item>
<title>Tesco's employee newspaper competes with the "red tops"</title>
<link>http://www.internalcommshub.com/open/news/tesco.shtml</link>
<description>UK supermarket retail chain, Tesco, launched its employee newspaper - The One - this month. Styled like a typical UK "red top" tabloid, the newspaper is published fortnightly.

</description>
<pubDate>Wed, 3 Apr 2008 09:30:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/tesco.shtml</guid>
</item>

<item>
<title>Hub News: How to blog your way to a world-class intranet</title>
<link>http://www.melcrum.com/topics/social_media.shtml</link>
<description>The latest issue of the Melcrum Social Media Newsletter looks in more detail at the use of a blog to develop the award-winning intranet at the New South Wales Department of Primary Industries here in Australia.

</description>
<pubDate>Mon, 31 March 2008 14:36:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/social_media.shtml</guid>
</item>

<item>
<title>Hub News: Salary survey paints positive picture for Aussie communicators</title>
<link>http://www.internalcommshub.com/open/news/saltshein.au.shtml</link>
<description>New South Wales-based communications recruitment firm, Salt &amp; Shein, has published new research data on compensation, roles and skills for business communicators.

</description>
<pubDate>Mon, 31 March 2008 14:34:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/saltshein.au.shtml</guid>
</item>

<item>
<title>Hub News: Executives slow to social networking</title>
<link>http://www.internalcommshub.com/open/news/execnetwork.shtml</link>
<description>The Financial Times newspaper online recently announced that UK senior executives are missing the marketing potential of social networking sites, yet 50% of US businesses believe social media is important to their brands.

</description>
<pubDate>Mon, 31 March 2008 14:21:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/execnetwork.shtml</guid>
</item>

<item>
<title>Social Media News: How to blog your way to a world-class intranet</title>
<link>http://www.melcrum.com/topics/social_media.shtml</link>
<description>The latest issue of the Melcrum Social Media Newsletter looks in more detail at the use of a blog to develop the award-winning intranet at the New South Wales Department of Primary Industries here in Australia.

</description>
<pubDate>Fri, 28 March 2008 16:19:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/social_media.shtml</guid>
</item>

<item>
<title>New Melcrum Report: Communicating with hard-to-reach employees</title>
<link>http://www.melcrum.com/offer/htr/source/</link>
<description>Melcrum's new research report offers some useful tips for finding the time and the physical space for communication in non-wired environments.

</description>
<pubDate>Fri, 28 March 2008 16:10:58 GMT</pubDate>
<guid>http://www.melcrum.com/offer/htr/source/</guid>
</item>

<item>
<title>Hub News: Executives slow to social networking</title>
<link>http://www.internalcommshub.com/open/news/execnetwork.shtml</link>
<description>The Financial Times newspaper online recently announced that UK senior executives are missing the marketing potential of social networking sites, yet 50% of US businesses believe social media is important to their brands.

</description>
<pubDate>Fri, 28 March 2008 16:05:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/execnetwork.shtml</guid>
</item>

<item>
<title>Comms Network: What are the burning measurement questions?</title>
<link>http://www.communicatorsnetwork.com</link>
<description> 

Resident measurement expert on the Communicators' Network, Angela Sinickas, asks you what keeps you up at night when thinking about comms measurement?

</description>
<pubDate>Thu, 17 March 2008 11:55:58 GMT</pubDate>
<guid>http://www.communicatorsnetwork.com</guid>
</item>

<item>
<title>Social Media: How to blog your way to a world-class intranet</title>
<link>http://www.melcrum.com/topics/social_media.shtml</link>
<description>The latest issue of the Melcrum Social Media Newsletter looks in more detail at the use of a blog to develop the award-winning intranet at the New South Wales Department of Primary Industries here in Australia.

</description>
<pubDate>Thu, 17 March 2008 11:53:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/social_media.shtml</guid>
</item>

<item>
<title>Hub News: Executives slow to social networking</title>
<link>http://www.internalcommshub.com/open/news/execnetwork.shtml</link>
<description>The Financial Times newspaper online recently announced that UK senior executives are missing the marketing potential of social networking sites, yet 50% of US businesses believe social media is important to their brands.

</description>
<pubDate>Thu, 17 March 2008 11:53:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/execnetwork.shtml</guid>
</item>

<item>
<title>Source Comms:Strengthening the brand at Motorola</title>
<link>http://www.melcrum.com/Source_Comms_Online/200208index.html</link>
<description>At Melcrum's exclusive networking event in Chicago next month, Ann Adams, communication consultant and former VP of Internal Communication and Marketing at Motorola, will advise members how to plan, partner and scramble their way up the communication career ladder.

</description>
<pubDate>Thu, 25 February 2008 16:34:58 GMT</pubDate>
<guid>http://www.melcrum.com/Source_Comms_Online/200208index.html</guid>
</item>

<item>
<title>Melcrum News:Action-oriented communication at KFC</title>
<link>http://www.melcrum.com/articles/comm_at_KFC.shtml</link>
<description>In this extract from Melcrum’s recently published report How to communicate with global and hard-to-reach audiences, Karen Russell, director, people development in the UK, describes how she totally revamped KFC UK's communication with its restaurants.

</description>
<pubDate>Thu, 25 February 2008 16:31:58 GMT</pubDate>
<guid>http://www.melcrum.com/articles/comm_at_KFC.shtml</guid>
</item>

<item>
<title>Melcrum Blog:The skills gap for internal communicators</title>
<link>http://www.melcrumblog.com/2008/02/the-skills-gap.html</link>
<description>No matter what your particular specialization or seniority within your communication team, from time to time, most of us need to roll up our sleeves and get our hands dirty writing, organizing events or delivering communication of some kind.

</description>
<pubDate>Thu, 25 February 2008 16:29:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/02/the-skills-gap.html</guid>
</item>

<item>
<title>Hub News: Weak business confidence likely to create job losses</title>
<link>http://www.internalcommshub.com/open/news/joblosses.shtml</link>
<description>The latest labor market outlook from the UK's Chartered Institute of Personnel and Development (CIPD) is looking grim. Nearly 40% of the 1,500 employers surveyed are planning redundancies over the next 3 months.

</description>
<pubDate>Thu, 25 February 2008 16:22:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/joblosses.shtml</guid>
</item>

<item>
<title>Social Media News: Getting up to speed with Twitter</title>
<link>http://www.melcrum.com/topics/social_media.shtml</link>
<description>Twitter is the latest web-based social media application that’s been gaining momentum since its launch in 2006, and this year many people are predicting big things for the service.

</description>
<pubDate>Thu, 6 February 2008 12:17:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/social_media.shtml</guid>
</item>

<item>
<title>Engagement News: Five "stories" to engage your employees</title>
<link>http://www.melcrum.com/topics/employee_engagement2.shtml</link>
<description>Chris Gay shares five tips on how to perfect the powerful employee engagement technique of storytelling, in the latest Engagement Newsletter.

</description>
<pubDate>Thu, 6 February 2008 12:15:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/employee_engagement2.shtml</guid>
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<item>
<title>Source Comms: Communicating an outsourcing decision</title>
<link>http://www.melcrum.com/topics/internal_communication2.shtml</link>
<description>

Melcrum's latest special report draws on the real-life example of a global clothing retailer and its decision to outsource 400 IT employees to IBM.

</description>
<pubDate>Thu, 6 February 2008 09:39:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/internal_communication2.shtml</guid>
</item>

<item>
<title>Hub News: Empowerment, engagement and reputation are the keys to what..?</title>
<link>http://www.internalcommshub.com/open/news/customer_experience.shtml</link>
<description>...an exceptional employee experience, says a new report by Uffindell West which explores the impact of the employee experience on the customer experience and a company's brand.

</description>
<pubDate>Thu, 10 January 2007 09:39:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/customer_experience.shtml</guid>
</item>

<item>
<title>Melcrum Blog: Why you risk losing your comms employees</title>
<link>http://www.melcrumblog.com/2008/01/why-you-risk-lo.html</link>
<description>Findings from the most recent Internal Comms Hub quick poll, asking "Are you engaged at your organization, or will you be dusting off your CV in the New Year?"

</description>
<pubDate>Thu, 10 January 2007 09:32:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2008/01/why-you-risk-lo.html</guid>
</item>

<item>
<title>Leadership News: Quick ways to influence your leaders</title>
<link>http://www.melcrum.com/topics/leadership.shtml</link>
<description>In the latest monthly Leadership Newsletter, David Grossman shares some quick-hit actions to help you elevate your ability to get leaders and decision makers on your side.

</description>
<pubDate>Thu, 10 January 2007 09:27:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/leadership.shtml</guid>
</item>

<item>
<title>Melcrum Event: 4th Annual Conference on Employee Engagement</title>
<link>http://www.melcrum.com/engagement/2008/</link>
<description>Melcrum's 4th Annual Conference on Employee Engagement will give you the insight to engage diverse employee audiences to drive business results. Learn how to create new avenues for dialogue with employees through employee action teams, social media and front-line managers.

</description>
<pubDate>Wed, 19 December 2007 17:25:58 GMT</pubDate>
<guid>http://www.melcrum.com/engagement/2008/</guid>
</item>

<item>
<title>Melcrum Blog: Facebook Fri - dream or pipedream?</title>
<link>http://www.melcrumblog.com/2007/12/facebook-Fri.html</link>
<description>How many of you are able to freely check your Facebook account whilst at work and during working hours? In fact, how many of you are actively encouraged by your manager to do so?

</description>
<pubDate>Wed, 17 December 2007 11:00:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2007/12/facebook-Fri.html</guid>
</item>

<item>
<title>Leadership News: Tackling the "Big 5" gaps in leadership comms</title>
<link>http://www.melcrum.com/topics/leadership.shtml</link>
<description>How often in a day do we hear leaders talk about "closing the gap" - whether it's about capturing customers or changing financial trajectories?

</description>
<pubDate>Wed, 17 December 2007 11:54:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/leadership.shtml</guid>
</item>

<item>
<title>Hub News: Companies adopt a mixed approach for employee web access</title>
<link>http://www.internalcommshub.com/open/news/dimension.shtml</link>
<description>New research suggests concerns over employees wasting time on social networking sites are largely unfounded.

</description>
<pubDate>Wed, 17 December 2007 11:50:58 GMT</pubDate>
<guid>http://www.internalcommshub.com/open/news/dimension.shtml</guid>
</item>

<item>
<title>Source Comms: Translating employee messages - 6 tips </title>
<link>http://www.melcrum.com/topics/internal_communication2.shtml</link>
<description>If you're going to invest time and money in translating key messages to an international workforce, bear in mind these six tips to help the process run smoothly.

</description>
<pubDate>Wed, 17 December 2007 11:45:58 GMT</pubDate>
<guid>http://www.melcrum.com/topics/internal_communication2.shtml</guid>
</item>

<item>
<title>Melcrum Blog: The most important speech?</title>
<link>http://www.melcrumblog.com/2007/12/the-most-import.html</link>
<description>It's the start of the festive season, and our new guest blogger Melissa Dark, CEO of Melissa Dark and Associates, Australia shares advice on how to make sure your CEO's christmas speech presents them as a truly admirable leader.
 
</description>
<pubDate>Wed, 5 December 2007 11:23:58 GMT</pubDate>
<guid>http://www.melcrumblog.com/2007/12/the-most-import.html</guid>
</item>

<item>
<title>KM Review: Extending the reach of the intranet at Boots and BA</title>
<link>http://www.melcrum.com/articles/boots_and_ba.shtml</link>
<description>In an article from KM Review, Sam Marshall explores the topic of intranets outside of a regular PC and desk environment and includes two case studies from retail chain Boots and airline British Airways.
 
</description>
<pubDate>Wed, 5 December 2007 11:17:58 GMT</pubDate>
<guid>http://www.melcrum.com/articles/boots_and_ba.shtml</guid>
</item>

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