Melcrum tackles your change challenges head-on with a 90-minute webinar and an 120-page toolkit.

In times of change and uncertainty, the stakes are high for internal communication. We must re-engage the workforce after major layoffs; get leaders to address the tough questions that are on the minds of employees; and we must do more with less.

That's why Melcrum has convened the best in the industry to help. On May 28, 2009 at 11 am ET, dial in and learn from Terry McKenzie, Karen Horn and Andy Szpekman - three seasoned practitioners who will give you the straight story on managing change in your organization.

The survival package includes our brand new 120-page guide Essential Toolkits for Communicating Change. Learn how to plan, manage and implement successful change programs in your company. With over 15 toolkits, this step-by-step guide gives you practical, "how-to" advice as well as a selection of user-friendly tools, templates and worksheets that you can adapt to your own organization. Our webinar panelists will address the key highlights from the report and you can ask questions during an interactive Q&A session - get your questions answered straightaway.

Participate and you'll walk away understanding how to:

• link change goals to communication planning
• keep engagement levels high during a change process
• communicate to reduce uncertainty and manage ambiguity
• maximize business results even during time of rapid change

Even Better, you'll learn how to:

• get your leaders involved in the right way to maximize employee engagement and buy-in  

Finally, our pros will drill down into the details and outline how to:

• determine which channels and tactics you should use to create sustainable change in your organization.

Learn from the experts:

Terry L. McKenzie
Senior Director, Global Employee Communication and Communities Organization, Sun Microsystems

Since joining Sun Microsystems in 2003, Ms. McKenzie has mobilized communication as an instrument of change and a morale builder.  New interactive platforms, strong messaging, executive sponsorship, manager involvement and a strong reflection of Sun's culture are hallmarks of the revitalized program.

Ms. McKenzie designed and implemented  Sun's communication model, which consists of a 38-person staff of both corporate employee communicators, who are responsible for Sun-wide communication, and business group communicators, who manage vertical communication.  This organization structure helps bring alignment to the communication practice and sharing of best practices across the company.  Today, she  continues to contribute to Sun's communication efforts on a part-time basis, focusing her energy on leadership communication and Web Next activities for employees.

Prior to joining Sun, Ms. McKenzie was the president and chief executive officer of Sheppard Associates, an 80-person employee communication consulting firm, where she spent 15 years of her career.  Some of her consulting clients included BP, First US Bank, 3M, and Boeing. Before joining Sheppard, she worked for Computer Sciences Corporation first as a commissioned sales representative and then as Los Angeles branch manager.

Terry is a regular and enthusiastic blogger. You can follow her blogs at http://blogs.sun.com/tmac/.

 

Karen Horn
Founder, Horn Communication

Karen Horn is a global organizational communication professional with 30 years experience in several Fortune 100 companies in multiple industries.  Earlier this year, she founded Horn Communication LLC, which is a management and communication consulting firm already working with global clients in a variety of industries.

Karen was Senior Vice President of Internal Communication at Washington Mutual, now JPMorgan Chase, where she led a team of 40 professionals that delivered all major business meetings, executive communication, social media, the intranet among other things. Prior to that, she was Sr. Director of Employee Commitment at Cisco Systems, where she had responsibility for global internal communication, the connected employee listening process, the intranet, human capital metrics, and workplace reputation management. She also was a leader in developing the Cisco Change Roadmap and quality/six sigma for HR.

A significant part of Karen's career was developed at GE and GE Capital. Her leadership roles included Global Organizational Communication and Diversity leader for GE Capital and its 28 businesses, Diversity leadership, healthcare management leadership, Six Sigma and change management.

A long-time member and supporter of IABC, Karen won the Chairman's Award in 2004 for her work in developing MyComm, an on-line communication tool, and making it available to IABC members.

Karen earned her Master's degree from Purdue University and her BA from Manchester College.

Andy Szpekman
President, AHS Communications

Andy provides human resource management and communication research, strategies and tools to improve business performance. His clients include Alpharma, Bank of America, BC Hydro, Beall's, Cardinal Health, Microsoft, News Corporation, NTR, Russell Investments, Scholastic and Wachovia.

Earlier in his career, he led HR communication at Bank of America, served as communications manager for a global division of Warner-Lambert, and was a senior HR and communications consultant with Brecker & Merryman, Inc.

Andy has been on the boards of the Council of Communication Management and the Metropolitan New York Association of Applied Psychology. His work has been featured in national news and business publications and leading trade journals. He holds a B.A. in psychology from William Paterson University and an M.A. in organizational psychology from Columbia University.

To learn more, visit www.ahscommunications.com