Corporate Blogging in a 2.0 World

Wednesday, 24 January, 2007
- 11 am to 12:30 pm West Coast
- Noon to 1:30 pm Mountain
- 1 pm to 2:30 pm Central Standard
- 2 pm to 3:30 pm East Coast

If you close your eyes, will the corporate blogging phenomenon go away? No. Corporate blogs are the next generation web sites. They help customers Google you. And if your customers can’t find you online, you don’t exist. Period.

As a social media tool, corporate blogs can be used effectively by any company, large or small. These tools are more powerful at informing, influencing and persuading than traditional forms of marketing and communications. Is your company part of this “new marketing conversation?” Join Melcrum and Debbie Weil, a corporate and CEO blogging consultant, to learn how to use blogging as a business communications strategy.

System requirements

Register Now! Remind me nearer the time

This session covers how to:

How to manage an internal or external corporate blog
Case studies on what works - and what doesn't using Fortune 1000 companies
How to measure results
Specific tips for understanding and implementing RSS feeds, podcasting, wikis and other social media tools

About your presenter:

Debbie Weil
Founder/President, Wordbiz.com, Inc.

Debbie Weil has a unique background as a veteran journalist with an MBA and corporate marketing experience. As founder and president of WordBiz.com, Inc., she shows large companies how to brand themselves as customer-friendly and media-savvy using the Web, blogs, podcasts, RSS and other social media. Her clients include Edward Jones, HP and Wells Fargo.

She is the author of the forthcoming The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Penguin Portfolio, August 2006). She publishes an award-winning e-newsletter, WordBiz Report, read by over 17,500 subscribers worldwide. She also publishes the blog, BlogWriteForCEOs.com, which focuses on corporate blogging and CEO and senior executive blogs. Visit her book blog at TheCorporateBloggingBook.com.

3 ways to register

PHONE: US Toll Free on 1 866 MELCRUM (635-2786), Rest of World +1 312 527 4791

FAX: US +1 312 803 1871 or UK/Europe +44 (0)20 8741 9975

ONLINE: Register now

Registration Fees:
The site license makes this a great investment for your firm. You pay one fee of $295/£175 per telephone line, if you use a speakerphone you can ask as many people to listen as you wish. This low price includes:

Connection to the audio conference (toll free within USA/Canada/UK)
Connection to the Web conference
Free 6-month access to playback of audio (worth $185/£99)

NB: Prepayment by credit card is required.

NOTE: Complete instructions on how to dial in to the program will be provided to you in advance of the audio conference by email.

Cancellations will be accepted up to three business days before the event, and a credit for use against a future Melcrum event will be issued. Cancellations received after this day will not receive a credit. You're welcome to substitute names. Please let us know of substitutions the day before the conference.

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