Communicators can produce more effective and meaningful employee communications by developing a deeper understanding of their audiences. Learn the essential tools for developing targeted employee communications designed to meet the specific needs and concerns of various internal audiences.
In this dialogue-rich webinar, Bonfire’s CEO Gordon Rudow and Director of Campaign Services Vivien Dai will share a unique methodology for building highly-customized strategic communication campaigns.
The 90-minute webinar will focus on key models and processes, as well as outcomes and deliverables, illuminating key lessons learned from Bonfire’s award-winning work. Gordon and Vivien will walk participants through the six lenses of audience-centric design and address critical communication and engagement challenges.
You will learn:
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the basics of the six-lens, audience-centric communications design methodology
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how to integrate thinking models from change management, learning, and communications design
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how to discover new ways of identifying and meeting the needs and preferences of your audiences and key stakeholders
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an understanding of how to build multi-dimensional campaigns that sustain mindshare and momentum, driving the necessary behavior change on key corporate priorities
This comprehensive approach employs a facilitated and collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for leading companies such as Genentech, Harrah’s Entertainment, Sun Microsystems and Starbucks.
About your presenters:
Gordon Rudow
Chief Executive Officer
Bonfire Communications
Gordon is a recognized expert on organizational communications and strategy implementation. He is a passionate keynote speaker, workshop leader and consultant with deep experience in internal communications, branding, employee engagement and organizational change.
During the past 15 years, a wide range of global companies–including Starbucks, Genentech, Oracle, Banana Republic and Harrah's Entertainment–have turned to Gordon and Bonfire to build strategic campaigns that implement critical business initiatives and impact organizational behaviors and cultures.
In addition, Gordon has worked with numerous nonprofit organizations: the Competency and Credentialing Institute (CCI), the Family Service Agency of San Francisco, New Ways to Work, and the American Society of Healthcare Risk Management (ASHRM).
Vivien Dai
Director of Campaign Services
Bonfire Communications
As manager of Bonfire's Marketing, Talent and Campaign Services departments, Vivien is passionate about growing the "Bonfire Magic" and bringing the team's brilliance to bear.
In her dual role as campaign advisor to the company's senior consulting team, Vivien works to evolve the company's methodologies and practice, leading high-profile strategic campaigns, including large-scale facilitations, global business transformations, and re-branding and re-positioning initiatives. Her clients have ranged from Fortune 100 companies to nonprofit organizations in industries as diverse as technology, packaging, retail, entertainment, biotechnology and healthcare.
Prior to joining Bonfire, she was founder and CEO of ArtAxcess Productions, an integrated communications agency responsible for a portfolio of groundbreaking public relations, marketing and fundraising campaigns. |
