Proactively Applying Communication Strategy to Key Business Processes
While communicating company strategy and shepherding your company’s reputation and brand are important, they rarely provide immediately tangible financial results for your organization. In this session, you’ll learn how to apply your communication knowledge to solving some of the day-to-day business issues that are keeping your leaders awake at night. Specifically, you’ll learn how to:
- Recognize operational problems in your organization that can be improved at least partly through better communication processes.
- Apply research techniques, such as information flow assessment and network analysis, to identify the communication barriers embedded in business processes that cross departmental or business-unit silos.
- Work with other managers in your organization to dismantle the barriers and build more efficient and effective communication systems into your business processes.
About your presenter:
Angela Sinickas
President, Sinickas Communications Inc.
Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Angela has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements in 17 countries have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs, now in its third edition, and a regular columnist for the magazine Strategic Communication Management. (See www.sinicom.com for over 80 free article reprints.)
Angela’s work has been recognized with 15 international-level Gold Quill awards from IABC, five of them for measurement projects.
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