This session covers how to:
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Develop a measurement plan for either a campaign, an information vehicle or an entire communication department.
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Select the right measures for communication outputs, audience perceptions, audience behaviors and organizational outcomes.
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Determine the right timing for different measurements.
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Present your measurement results on a regular basis to senior leaders.
About your presenter:
Angela Sinickas, ABC, President, Sinickas Communications, Inc.
Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. A pioneer in the field of organizational communication measurement, Angela has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements in 17 countries have made her name synonymous with measurement. She is the author of the manual How to Measure Your Communication Programs, now in its third edition, and a regular columnist for the magazine Strategic Communication Management. (See www.sinicom.com for over 80 free article reprints.)
Angela’s work has been recognized with 15 international-level Gold Quill awards from IABC, five of them for measurement projects.
3 ways to register |
PHONE: US Toll Free on 1 866 MELCRUM (635-2786), Rest of World +1 312 527 4791 FAX: US +1 312 803 1871 or UK/Europe +44 (0)20 8741 9975 ONLINE: Register now |
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