The single biggest change that your organization can experience is a merger or acquisition. These deals can have far-reaching effects on a company's culture, processes, strategy, finances and personnel. Merger activity in the last few years has surged and some analysts predict that 2007 will be a "record year" for global M&A. This trend isn't limited to Fortune 500 firms — many organizations around the world are being affected. Are you prepared to manage communications for this type of change?
What this webinar will give you:
Senior management expects Corporate Communicators to understand these complex business transactions and communicate their implications to internal and external audiences. The best time to prepare a communications plan that addresses merger or acquisition activity is now — before your organization becomes a target. This 90-minute webinar will examine how Communicators can:
Earn a seat at the table before and after a transaction Spot the warning flags of investor activity – and address rumors early Cultivate working relationships that will help you prepare for and facilitate the transaction communications Use scenario planning to prepare for the possible outcomes and their implications Explain issues such as quiet periods, insider trading and fair disclosure to your employees. Address a wide range of employee concerns
About your presenter:
Beth Swanson
Swanson Communications Consulting
Beth Swanson has 18 years of professional experience and has held management and executive positions in corporate communications and public relations for Fortune 500 corporations. She has developed and implemented communication plans to launch business initiatives, drive national publicity, steer organizational change, and manage company reputation. Swanson has extensive experience in publication development and is an award-winning writer and editor.
She launched her own strategic communications firm, Swanson Communications Consulting LLC, in 2006. She currently serves on the Board of the Council of Communication Management, and she is an active member of PRSA and IABC. Swanson is a published author of both business and creative works and a professional presenter on topics related to Corporate Communications and Employee Engagement. She holds a BA in Mass Media Communications and an MBA. |
