Strategic Communication
PLAYBACK:
Influencing Culture Change Through Communication
Presented by Sharon Wamble King of Aetna
For many communicators, their primary objectives have shifted from raising awareness and understanding the organization's business plan, to changing behaviors that will ultimately improve bottom-line business results. Changing an employee's behavior, and the culture that reinforces those behaviors, is a significant undertaking.
This online session outlines the systems-thinking approach currently employed at Aetna to both influence employee behaviors and drive business results. Learn the skills and core competencies that communicators can utilize to achieve measurable change.GBP99/USD185 Buy Now
PLAYBACK:
How to Build the Ultimate Business Case for Internal Communication
Presented by Victoria Mellor, CEO of Melcrum
How to Build the Ultimate Business Case for Internal Communication highlights key findings from the last ten years of Melcrum's research and gives you the evidence you've been looking for to convince skeptical peers and leaders of the value of effective internal communication.
In this interactive 90-minute session, Victoria shares highlights from some of Melcrum’s most notable research including answers to these questions:
- How do I convince leaders and managers to invest more time on communication with employees?
- What are the links between strategy communication and bottom line business performance?
- How do my communication efforts impact employee engagement?
- How can I raise my game and make a difference now?
GBP99/USD185 Buy Now
PLAYBACK:
From Tactical to Strategic: Refocusing the Internal Communication Function
Presented by Barbara Fagan-Smith & Chris Gay of ROI Communications
Gone are the days when Internal Communication departments are known only for writing company newsletters and disseminating leaders' memos. Today, communication professionals are increasingly charged with helping employees understand the business, coaching leaders to be more effective communicators and ensuring communication is flowing up, down and across the organization effectively.
Shifting the focus from day-to-day tasks to business-driven communication strategies is talked about frequently, but actually doing it can be challenging. During this 90-minute webinar, communication professionals will hear best practice examples and learn practical advice for how to move from:
- Tactical to strategic – how to re-position Internal Communication to leadership, how to organize the function, how to identify the skills sets needed on the team
- Client-driven to business driven – how to help internal clients become more self-sufficient accomplishing tactical communication tasks, how to create communication objectives and strategies that are aligned with business goals
- Top down to up down and across – how to drive upward communication, how to partner with leaders and managers to improve overall communication effectiveness across the organization
- Communication accountability to leadership accountability – how to get leaders to take ownership of communication and participate in the process
- Difficult to value to measurable – how to set measurable objectives that show business impact
GBP99/USD185 Buy Now
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