Measuring Communication
PLAYBACK:
Calculating the ROI on Your Communications
Presented by Angela Sinickas of Sinickas Communication
Measuring the effectiveness of communication isn't enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.
Angela Sinickas will show you how to build in ROI measurements from the beginning of a new communication initiative, and even how to capture ROI numbers after the fact if you forgot to conduct measures at the beginning. Examples will apply to both for-profit and non-profit communicators.
This session covers how to:
- Provide you with documented examples of how communication has affected bottom-line issues at other organizations.
- Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
- Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns or channels.
GBP99/USD185 Buy Now
PLAYBACK:
Let Data Be Your Guide: Tips & Tools for Measuring Internal Communication Performance
Presented by Linda Dulye of LM Dulye & Co.
You get what you measure!
And, if you don't effectively measure employee communications performance, don't expect to get the commitment and involvement of senior management, supervisors and front-line employees to actively communicate.
This Webinar uses case study examples from leading corporations to provide a ready-to-use model for introducing, implementing and sustaining measurement as a core part of your communications program.
You will receive:
- Guidelines on what to measure, how to establish quantitative and qualitative measures, and how to communicate and use results
- Examples of measurement tools (surveys, pulse checks, etc.)
- A model for engaging employee teams to act on measurement results by developing and implementing improvement plans
- Techniques for determining the most significant metrics for your organization to set, track and measure
- Cost-effective approaches to conducting regular pulse checks and periodic surveys
- Tips for creating scorecards that effectively report outcomes and trend comparative performance
GBP99/USD185 Buy Now
PLAYBACK:
Making Mountains out of Molehills
Presented by Sarah Palmer of MD Anderson Cancer Center
Building a business case for more robust communication practices can be frustrating, and even more challenging when faced with a limited budget. This session shows how M. D. Anderson, ranked one of the nation's leading cancer centers in U.S.News & World Report's "Best Hospital" survey, grew its employee communication function from scratch in less than four years by building measurement into its programs and establishing credibility with executive management.
GBP99/USD185 Buy Now
PLAYBACK:
Linking Communication Measurements to Business Goals
Presented by Angela Sinickas of Sinickas Communication
This session will help you get beyond communicating just for awareness or understanding of broad organizational messages, to communicating more specifically and concretely to deliver business results by measurably influencing your audience's behaviors.
A communicator who has spent half her career on the corporate/non-profit side and the other half in consulting, Angela Sinickas speaks plain English and gives practical, actionable advice.
This session covers how to:
- Select which organizational goals are most likely to be affected by communication strategies.
- Determine which stakeholder groups are most important in helping to achieve a particular goal.
- Identify the ideal behaviors for each stakeholder group to reach the goal.
- Discover through informal research which knowledge and attitude messages are contributing to the current (incorrect) behaviors and which messages would better motivate the ideal behaviors.
- Choose the best channels for the ideal knowledge and attitude messages.
- Set measurable objectives for the messages and channels.
Design survey questions that will connect your communications with achievement of the ideal behaviors and organizational goals in terms of a return on investment.
GBP99/USD185 Buy Now
PLAYBACK:
Calculating the ROI on Your Communications, 2006
Presented by Angela Sinickas of Sinickas Communication
Measuring the effectiveness of communication isn't enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.
Angela Sinickas will show you how to build in ROI measurements from the beginning of a new communication initiative, and even how to capture ROI numbers after the fact if you forgot to conduct measures at the beginning. Examples will apply to both for-profit and non-profit communicators.
This session covers how to:
- Provide you with documented examples of how communication has affected bottom-line issues at other organizations.
- Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
- Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns or channels.
GBP99/USD185 Buy Now
