Social Media Workshop
Harnessing Twitter and other social networking tools for internal comms
We’ve all heard the hype about social media but how are internal communicators actually deploying social networking tools, such as Twitter, Yammer, Linkedin and Facebook to communicate with employees?
This is your chance to hear real life stories from practitioners, get answers to your questions and discuss their ideas with fellow internal communicators. Lift the lid on how innovative companies are not just talking about the tools but deploying social networking technologies as part of an integrated communication strategy.
- The issues to consider when developing your social media strategy
- How to get started
- How companies and internal communicators are using social media to engage employees and other stakeholders
- What works and what doesn’t and the challenges in using social media from a corporate perspective
- The social media do’s and don’ts
- How to blog, tweet, upload images and video files as well as build online communities
- How to convince a sceptical manager that social media can make a difference
- And crucially during tough economic times, how to measure your results
This workshop is aimed at internal communicators with a range of experience of social media, including complete beginners who are curious to know more, right up to advanced users who want to share ideas and discover what’s working at other organisations.
We'll experiment with some of these tools live with the group so make sure you bring your laptop. You’ll leave with a thorough understanding of the tools and techniques to get started and make the business case for social media in your organisation.
Workshop Leader
Abi Signorelli, Communications specialist and writer and Melcrum Associate Director
http://twitter.com/abisignorelli
Abi is a freelance communications consultant specialising in the use of social media for internal communications. Before setting up her consultancy, as Director of Internal Communications, Abi implemented a range of social media/networking and collaborative communication techniques for Virgin Media making regular use of Twitter, blogs, podcasts and online video as part of the mix. She has extensive experience in leading internal communication teams at a variety of large organisations, all of which included various elements of large-scale business and/or cultural change. Abi's an avid social media fan and is never far away from her blog, Twitter, Facebook, Linkedin or Youtube to name a few.
Case Study
Sandy Blair – BT Intranet Governance Manager
Sandy has been involved in developing and managing intranet applications and websites within BT for over ten years. He designed, implemented and maintained several key sites within the BT Intranet. As BT Intranet Governance manager he is responsible for leading the development and publishing community on accessibility, usability and benefits management. He is responsible for BT's social media services including the blogging, podcasting and enterprise wide wiki.
Sandy is also the owner of the services section of BT's corporate intranet portal, developing its design, usability, features and structure based on business and user needs.
Sandy's background was in electronic engineering, moving to systems management and then Intranet services support.
