Social Media Workshop
Harnessing Twitter and other social networking tools for internal comms
SOLD OUT - NEW DATES JUST ANNOUNCED
We’ve all heard the hype about social media but how are internal communicators actually deploying social networking tools, such as Twitter, Yammer, Linkedin and Facebook to communicate with employees?
This is your chance to hear real life stories from practitioners, get answers to your questions and discuss their ideas with fellow internal communicators. Lift the lid on how innovative companies are not just talking about the tools but deploying social networking technologies as part of an integrated communication strategy.
- The issues to consider when developing your social media strategy
- How to get started
- How companies and internal communicators are using social media to engage employees and other stakeholders – including a case study from Vodafone (see below)
- What works and what doesn’t and the challenges in using social media from a corporate perspective
- The social media do’s and don’ts
- How to blog, tweet, upload images and video files as well as build online communities
- How to convince a sceptical manager that social media can make a difference
- And crucially during tough economic times, how to measure your results
This workshop is aimed at internal communicators with a range of experience of social media, including complete beginners who are curious to know more, right up to advanced users who want to share ideas and discover what’s working at other organisations.
We'll experiment with some of these tools live with the group so make sure you bring your laptop. You’ll leave with a thorough understanding of the tools and techniques to get started and make the business case for social media in your organisation.
Workshop Leader
Benjamin Ellis, Director, Redcatco
http://twitter.com/BenjaminEllis
Benjamin is a prolific blogger, author and speaker on social media topics. He has worked at the cutting edge of communications technologies for over two decades. He has been an IT manager, a consulting engineer, a product manager and on the executive team of a number of UK and US-based companies. He combines an engineering background, practically applied psychology and more than ten years of marketing and management experience to transform how businesses communicate with and about technology.
Case Study
Geoff Timblick, Group Internal Communications Manager, New Media, Vodafone
http://twitter.com/GeoffTinUK
Vodafone, a FTSE 100 company with a market capitalisation of €76 billion, is the world's leading international mobile communications group with approximately 315 million proportionate customers worldwide. But imagine the challenge of communicating internally to nearly 80,000 employees across 31 different countries.
The Group Internal Communications Team have tried to do just that – in particular, by using social media. At the Melcrum social media workshop on 22nd September in London, Geoff Timblick from Vodfafone’s new media team will discuss how three years of hard work have culminated in some fascinating results including:
- A bespoke social media platform that thousands of employees use to talk to one another, find like-minded people, and above all, share knowledge that enables Vodafone to remain one of the world’s most innovative and forward thinking companies
- The use of blogs, wikis and a ‘People finder’ application that has paid enormous dividends
- The use of an internal Twitter feed that has seen 500 people join in only three months, all through a viral campaign
Booking details |
|||||||
Discounts available for group bookings |
* To be a Melcrum member you must be a subscriber to Strategic Communication
|
||||||
