Social Media Workshop
Harnessing Twitter and other social networking tools for internal comms
24th June 2009, Hammersmith,
London
SOLD OUT
New Sept date coming soon
We’ve all heard the hype about social media but how are internal communicators actually deploying social networking tools, such as Twitter, Yammer, Linkedin and Facebook to communicate with employees?
This is your chance to hear real life stories from practitioners, get answers to your questions and discuss their ideas with fellow internal communicators. Lift the lid on how innovative companies are not just talking about the tools but deploying social networking technologies as part of an integrated communication strategy.
- How are companies actually using social media to engage employees and other stakeholders?
- How do you convince a sceptical manager that social media can make a difference?
- What works and what doesn’t?
- How do you get started?
- And how do you measure your results?
This workshop is aimed at internal communicators with a range of experience of social media, including complete beginners who are curious to know more, right up to advanced users who want to share ideas and discover what’s working at other organisations.
Bring along your laptop and experiment with some of these tools live with the group. You’ll leave with a thorough understanding of the tools and techniques to get started and make the business case for social media in your organisation.
Workshop leader
Benjamin Ellis, Director, Redcatco
http://twitter.com/BenjaminEllis
Benjamin is a prolific blogger, author and speaker on social media topics. He has worked at the cutting edge of communications technologies for over two decades. He has been an IT manager, a consulting engineer, a product manager and on the executive team of a number of UK and US-based companies. He combines an engineering background, practically applied psychology and more than ten years of marketing and management experience to transform how businesses communicate with and about technology.
Debbie Davies, Producer, Director, Editor and Journalist
Debbie has credits including Channel 4, BBC and ITV, including work on Kilroy, London's Talking and a number of Endemol productions. Debbie is also an active participant in the social media scene and has working on internal communication's projects with a number of global businesses.
Case study
Abi Signorelli, Director of Internal Communications, Virgin Media
http://twitter.com/abisignorelli
Abi is currently researching social media/networking and collaborative communication techniques for Virgin Media and makes regular use of Twitter, blogs, podcasts and online video as part of the mix. She has extensive experience in leading internal comms teams at a variety of large organisations mainly within the telecoms industry, all of which included various elements of large-scale business and/or cultural change. Her aim is to turn the workplace into somewhere people love to work with open, timely, involving and engaging two-way communication and to become a leading world-class internal communications team.
