Harnessing Social Media: doing more with less
Thursday, 22nd October 2009 • Sydney
Wednesday, 18 November 2009 • Melbourne Business School, Carlton
Led by: Lee Hopkins, Online & Social Media Communication Strategist
With budgets shrinking and fewer resources - you need some quick solutions. For the savvy communicator, that's exactly what social media can provide - effective communications on a limited budget.
This one-day workshop is specifically for communicators who want to start implementing social media and for those who have the tools but just need the techniques to harness its true potential.
Come and find out about:
Outlining your organisation's needs:
- Who are you communicating with?
- Why do they need to hear from you?
- Case studies and exercises to demonstrate how social media can be employed to help improve organisational communication
The latest tools:
- Web 2.0, LinkedIn, Twitter, blogs, wikis, video messaging, podcasts - learn how these tools can be used to increase dialogue and humanise a faceless organisation
- Implementation on a budget - dispelling the myth that social media has to be expensive
Technology tips and tricks:
- Discover the latest ways to create social media including video and audio editing tools, blogging software, RSS feed creators and readers
What works and what doesn't?
- See examples of organisations who have made social media work for them, derived from Melcrum's own research
- Build your business case - examples of how others have "sold" social media initiatives to their senior management, then formulate your own responses for your own company culture
- Develop your own social media strategy
Booking details |
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Sydney
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Melbourne
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Discounts available for group bookings * To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub. Please note that only one offer or discount is applicable at any one time. |
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