Overview

Corporate communicators say that one of the things they find hardest to deal with is getting approval on copy, proofs, content or plans from senior management.

The also say they find having to influence and negotiate with senior management daunting, particularly at an early stage in their career.  They are being asked to manage high-profile projects, perhaps requiring contact with people at high levels in areas of the business they have no experience of. Combine that with looming deadlines and suddenly the situation becomes frustrating and stressful – internal communicators feel low-priority, overloaded and without a voice.

Benefits of Attending

By sharing experiences, discussing common situations and completing practical exercises delegates will leave feeling more confident about tackling senior leaders within their organisation, equipped with strategies to make negotiating easier, and motivated and empowered within their communications role.

Content Outline

This one-day course covers:

• Gaining sufficient knowledge to present yourself as a competent communicator or editor
  • How to win the confidence of others by being prepared
    
• Advance preparation and planning
  • Making sure all the groundwork is covered – don’t leave loopholes for senior people to spot
• Managing the expectations of others
  • Conflict arises where agendas and priorities clash
• Tactics to gain approval and meet deadlines by seeking support
  
  • Using your comms role and your allies to your advantage

About the trainer

 

Jill Wedge has been a journalist for more than twenty years.  She took the National Council for the Training of Journalists Proficiency Certificate and worked in newspapers before moving into Public Relations and then Corporate Communications.

She’s been involved in Corporate Communications for 17 years, both on the client side (for Marks & Spencer where she edited all internal publications, national and international, and produced videos), for communications agencies and as a freelancer. She writes, edits, subs, advises clients on publishing and runs communications training workshops.  Her company Vibrant Communications produces internal and external publications, and marketing literature.

She’s a former CiB, IVCA and PR Week Award-winner and a Fellow of the British Association of Communicators in Business

Current and previous clients include De Beers, BUPA, Esso, BP, BT, DHL, the Royal Bank of Scotland Group, Club Med, EMI, Thomson, Fidelity International and Guide Dogs for the Blind.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4.e-mail us at training@melcrum.com