Benefits of Attending

Attend this one-day workshop and:

• Learn how social media is your key to genuine engagement with customers, employees and other stakeholders
• See how social media can complement and enhance your marketing, public relations, corporate and employee communication objectives
• Get practical advice on which technologies to us
• Take away real solutions you can apply immediately in your workplace

Content Outline

What will you learn?

• Web 2.0: Why should you care?
• The social media ecosystem explained
• Seismic shifts: Where social media fits in the business world
• Introduction: From command and control communication to sharing and engaging
• Trust, transparency and authenticity: Drivers for enhancing reputation and corporate responsibility
• Monitoring the blogosphere and social networks for your clients and your organization
• Leveraging the seismic shifts in behaviours and trust

About the trainer

 

Neville Hobson, ABC, is a communicator, blogger, podcaster and Second Life explorer, one of the leading European early adopters and influencers in social media communication for business.

He is an accredited communication practitioner with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals.

Throughout his career, he has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as highly-effective agents of change in better aligning organisational needs with the marketplace and the needs of employees, customers and other stakeholders.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at skills@melcrum.com