Overview
What exactly is SharePoint in the context of internal communication?
Starting out with SharePoint can be overwhelming. Whilst its versatility as a fully customisable development platform rather than an "out-of-the-box" product is what makes it such an attractive communication tool, this can also make SharePoint extremely daunting for those with little knowledge or experience in using it.
Whether you’ve just implemented SharePoint, or you’re considering its potential amongst other tools, don’t go any further before attending our one-day introductory SharePoint course.
Your trainer, Sam Marshall, will provide a broad overview of SharePoint in the context of internal comms, from aligning SharePoint with your existing comms strategy to ways in which it can enhance collaboration and governing its usage.
Please note, this is not a technical course. If you require something more in-depth, our Advanced SharePoint for internal communicators may be more suitable.
Who should attend and why?
This course takes a business-led rather than technological approach, and aims to provide a sufficiently broad overview for those that are:
- New to using SharePoint
You’ll return to work with the confidence to approach and integrate SharePoint with your existing comms strategy
- Evaluating SharePoint as a potential intranet platform
Get sufficient knowledge to make an informed decision about its suitability for your communications approach.
Content Outline
- Introductions
- A brief overview of SharePoint
- SharePoint for communication, collaboration and services
- SharePoint strengths and weaknesses
- Understanding the differences between versions
- How can SharePoint help with your communication strategy?
- What should a SharePoint Strategy cover?
- Aligning SharePoint goals to your communications strategy
- Fitting with other channels
- Managing news and information
- Guest speaker case study: Luke Mepham, Global Intranet Strategy & User Experience Manager, Aviva
- Communication vs Collaboration
- Department sites
- Team collaboration
- Social media - people finding and networking, blogs and wikis
- Search
- Governing SharePoint use
- What does your governance cover?
- Social media governance
- Managing SharePoint sprawl
- Use of templates and branding
- Measures of usage
- People
- SharePoint team roles
- Building an effective relationship with IT
- Sponsorship
- SharePoint adoption
- Launching SharePoint and building uptake
About the trainer
Sam Marshall is the Director of ClearBox Consulting. He has specialised in Intranets and collaboration for over 14 years, working with Unilever, BT, BUPA, Standard Life, Oxford University Press and others. His current activities focus on intranet strategy; the growth of the digital workplace; the business side of SharePoint and the use of social media tools for collaboration and communication.
He was responsible for Unilever’s Global
Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system. As well as running training courses for Melcrum, Sam is also Benchmarking Lead for the Intranet Benchmarking Forum and regularly assesses FTSE 100 company intranets.
In the Knowledge Management (KM) field, Sam led a Unilever initiative to create a comprehensive KM methodology, focussed on KM strategy and Communities of Practice. Unilever was shortlisted for the "Most Admired Knowledge Enterprise" every year from 2001-2006. He has an MSc in Artificial Intelligence, an MA in Psychology and more bicycles than shoes.
Registration information
Pricing
Melcrum Members: £545 per person
Non-members: £595 per person
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
Please note, any delegate who has not paid their registration fee in full will be refused entry to the course.
3 Easy ways to register:
1. Register online using the links at the top of this page
2. Call us on +44 (0)20 7357 8888.
3. Email us at training@melcrum.com
