Overview
For people working in internal communications, SharePoint comes up time and again as both an enabler and a potential block for achieving our goals.
This one-day course is aimed at mid- to senior-level communicators and focuses on how SharePoint can support your communication strategy and in turn the goals of your organisation. It takes a business-led rather than technology-led approach and covers:
- What are the key components of SharePoint
- Case studies of how SharePoint is used - for communication, collaboration and services
- The role of Internal Communications in governing, shaping and promoting SharePoint use
- Blending corporate communications with user generated content
- How to build an effective working relationship with IT
Case Study
Marged Lloyd, head of online communications at Standard Chartered Bank, is responsible for the institution's global internal and external online channels.
With extensive experience of SharePoint in her current role as well as her previous position as online communications manager at listed property company Savills, Marged will present some of the highs and lows she’s encountered along the way, and profile some helpful examples of SharePoint as a communication and collaboration tool.
Who should attend?
Communication managers and directors from organisations that are:
- Already using SharePoint for internal communications and want to get more out of it
- Planning to expand or re-launch their current SharePoint intranet
- Evaluating SharePoint as a potential intranet platform
- Seeking to address SharePoint sprawl and challenges of governance and content quality
Benefits of attending
The course will give you a non-technical overview of SharePoint's capabilities and a foundation for making it a more effective communications tool for your organisation.
Content Outline
- What is SharePoint?
- SharePoint as a communication tool
- SharePoint as a collaboration business intelligence tool
- SharePoint as a programming tool
- Detailed Case Study - Guest Speaker with Q&A
- How can SharePoint help with your communication strategy?
- What should a SharePoint Strategy cover?
- Managing news and information
- Social media - people finding and networking, blogs and wikis
- Department sites and collaboration
- Search
- Governing SharePoint use
- Balancing central control with user-generated content
- Dealing with multiple locations and languages
- A model for content management
- Measures of usage, success and return on investment
- People
- SharePoint Team roles
- Building an effective relationship with IT
- Sponsorship
- Culture Change
- Piloting and launching a SharePoint intranet
- Selecting a pilot
- Training, promotion and building adoption
About the trainers
Sam Marshall is the Director of ClearBox Consulting. He has specialised in Intranets and Knowledge Management for over 14 years, working with Unilever, BT, BUPA, Standard Life, HSBC, Oxford University Press and others. His current activities focus on intranet strategy, particularly for complex, international organisations; the creation of online communities; and the use of social media tools for collaboration and communication.
He was responsible for Unilever’s Global Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system.
In the Knowledge Management (KM) field, Sam led a Unilever initiative to create a comprehensive KM methodology, focussed on KM strategy and Communities of Practice. Unilever was shortlisted for the “Most Admired Knowledge Enterprise” every year from 2001-2006. He has an MSc in Artificial Intelligence, an MA in Psychology and more bicycles than shoes.
Registration information
Pricing
Melcrum Members: £495 per person
Non-members: £545 per person
Please note: there is a £50 discount for all online bookings.
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links at the top of this page
2. Call us on +44 (0)208 600 4670
3. Email us at training@melcrum.com
