Overview

70% of internal communication is informal – the water-cooler chats and the corridor conversations. What gets remembered gets repeated, and what gets repeated gets reinforced. Getting your messages clear and punchy is the first step to cutting through the clutter, and being memorable. This workshop will help communicators plan, construct and deliver messages which are targeted, meaningful and memorable.

Benefits of Attending

• Develop messages that are clear, targeted and get heard
• Target messages where they will have most effect
• Make messages meaningful and memorable
• Learn how to test messages before release
• Plan when best to broadcast messages to maximise their impact

Content Outline

• Identifying what makes messages work

• Focusing your message

• Audience analysis

• Unpacking the information

• Structuring your message for greater simplicity

• Making messages simple, memorable and repeatable

• Bringing messages to life

• Road testing your messages

• Planning messages and timing them for maximum impact

• Action planning

About the trainer

Dominic Walters is a senior consultant with Synopsis. He has 17 years of
experience in communication and development, and leads on coaching and
training. He has helped leaders in a range of international clients to
communicate more effectively and also worked with communicators to hone
their skills and ensure that they maximise the value they add to their
organisations.

Dominic is a Fellow of CiB and has an MA in History from Cambridge
University.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at skills@melcrum.com