Overview
There’s no question of the value delivered daily by the internal communication function to the wider business.
However, while you may be wise to the effectiveness of your comms initiatives, are you proving this value and your worth as a communicator to senior management in the form of hard facts and figures?
Whether it's calculating ROI or measuring attitudes and behavioural change, the mere mention of measurement can be enough to fill communicators with a sense of dread. The harsh realities of limited time, tools and resources only make the task more daunting.
Angela Sinickas, ABC, a comms pioneer with almost 30-years experience in the measurement of organisational communication, is back by popular demand to run this measurement workshop - a must-attend for any communicator that’s serious about wanting to make their every effort count in 2012.
Over just one day, you'll cover:
- What to measure and what not to measure
- How to define concepts such as "success" and "value"
- Developing a measurable, behaviour-based communication plan
- Measuring messages and our many and varied channels, including social media
- Measuring outcomes and ROI, with case study examples
- Converting low value measurements into high value metrics
- Tips for using interviews, focus groups and surveys
- Leveraging other people’s budgets and time to achieve your goals
About the trainer
Angela Sinickas, ABC, is the president of Sinickas Communications, Inc., an international communication consultancy. Her firm's recent clients include: Alstom, AstraZeneca, Avery Dennison, Barclays, Bombardier Aerospace, Cisco, Euroclear and Novartis.
Angela has been measuring the effectiveness of communications since 1981 and both her name and measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, PR News, Journal of Communication among many other publications.
