Overview

Measuring your internal communication efforts can be a daunting task. Where do you start? What does the process actually entail and how can you guarantee success? In this practical training course, Susan Walker will take you through the research and measurement process, step by step. With practical, actionable advice from a measurement expert, you'll come away armed with the templates and techniques you need to make measurement work for organisation.

Content Outline

Morning – Getting the basics right

• Helping management understand the value of internal research and how it can be used to direct business initiatives
• Assessing different methodologies: paper, face to face, telephone, web, qualitative
• Questionnaire design and framing objective questions
• Logistics: sampling/weighting, gaining high response rates, statistical reliability, frequency/snapshot surveys
• Launching the measurement programme: convincing middle management and communication campaigns

Afternoon – Strategy: linking with the business and return on investment

• Creative analysis and using models to gain further insight
• Turning data into management information
• Perspective: putting the results in context with normative data
• Identifying your own ROI on communication
• Beating the barriers: making measurement work

About the trainer

 

Susan is a true expert in the field of internal communication and staff research. For 15 years she headed the staff research practice at MORI where she was a partner and research director. During this time she directed studies for a wide range of organisations including: BBC, Norwich Union, HBOS, the Co-operative Group and the Audit Commission. 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at skills@melcrum.com