Melcrum Training - Managing change communication effectively

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Home | Training Courses | Managing change communication effectively

Effectively managing change communication

DATE:	25th February 2010
LOCATION:	Sandton, Johannesburg
TRAINER:	Kevin Liebenberg Guest client: Loutjie Bouwer, Change Management Consultant, Nedbank
STATUS:	15 places available
LEVEL:	Intermediate/Advanced
PRICES:
MEMBERS* ZAR 4000 Register now	NON-MEMBERS ZAR 4500 Register now

While dealing with change is a necessary and understandable part of business, people often react with scepticism and uncertainty. This can slow down the pace at which an organisation adapts to a new situation and continues with “business as usual”. In the case of major change, reluctance to get on board with a new strategy or direction can have a serious impact on performance, productivity and customer service.

But if we look carefully at why change is resisted, the cause can often be linked to the way in which it was communicated, how people were involved in the process and how they were guided through the typical stages of a change process. It goes without saying that the way we communicate change will directly influence the way that change is perceived and acted on.

* To qualify for the member discount you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub. To join please call +44 (0)20 8600 4670. If you book at the member price and are not a Melcrum Member, you will be charged at the non-member rate.

Overview

The objective of this course is to examine successful strategies and tactics for communicating change and shed light on why people resist change and what impact this has on their behaviour and the business. You will learn how to apply a deeper understanding of reactions to change, to developing more successful change communication strategies within your own organisation.

Content outline

Defining change

The change curve
Discussion around the different definitions of change: Pascale and Kotter

Group discussion

Current experiences – what works, what doesn’t
Define the desired outcomes of change communication – group discussion

Developing a change communication strategy

The role of leaders
Choosing the right media
Identifying key stakeholders
Message construction
The role of language
Measurement
The role of the communications team to support change
Collaborating with other key areas (eg. HR)

About the trainer

Kevin Liebenberg, Actuate
Email: info@actuate.co.za
Phone: +27 11 217 8860

With over 10 years experience in financial services in leadership and business strategy functions, Kevin has recently joined Actuate’s executive team.

His academic background is in communications and politics, including an honours degree in International Relations. He has also completed the Management Advancement Program (MAP) at Wits Business School as well as the Associate Coaching Certification (ACC) at the Centre for Coaching at the UCT Graduate School of Business.

He has extensive local and international experience in sales, marketing, communications, customer engagement as well as HR, focusing on organisational development and leadership and management development. In his sales life, Kevin has taken a regional team to the number 1 national sales placing through deliberate capacity building and relentless positive recognition, and has been acknowledged in 3 corporate achiever awards for his approach to people and their development.

Kevin is an accredited facilitator, trainer and coach, and has spent countless hours training and facilitating in a corporate environment.