Benefits of Attending
- Learn about and practise the 4 crucial elements of effective leadership communication: Focus, Articulate, Model and Engage
- Learn how to engage people and keep their attention
- Find out more about your communication style and how to get the most out of it
- Practice techniques on real business issues that you face
- Practice ways of coaching others when they communicate
Overview
Leaders need to be able to engage their people effectively, but leaders themselves have to be engaged first.
This workshop will focus on how leaders can increase their ability to engage employees, and how communicators can coach and support their leaders.
The workshop will look at the four key areas in which leaders need to raise their game, and provide practical tools for communicators to help them.
Content Outline
Based on the Synopsis FAME model for leadership communication, interactive sessions will work on participants’ real-life challenges.
- The business case for leaders communicating - Challenges leaders face
- How are you perceived by your leaders - how to shift perceptions
- Overview of FAME – the four communication roles leaders have to play – Focus, Articulate, Model and Engage
- Model - Getting the most from your own communication style
- Assessing your leaders’ communication styles - exercise
- Focus – being clear what you need communication to achieve - exercise
- Articulate – putting the message across in an engaging way - using words and imagery to bring messages to life - exercise
- Engaging your people - sharing agendas, and making information relevant and useful - practice
- Dealing with conflict and difficult situations - practice
- Coaching your leaders and giving constructive feedback - practice
- Action planning – how to apply ideas back at work
About the trainer
Dominic Walters is a senior consultant with Synopsis. He has 17 years of
experience in communication and development, and leads on coaching and
training. He has helped leaders in a range of international clients to
communicate more effectively and also worked with communicators to hone
their skills and ensure that they maximise the value they add to their
organisations.
Dominic is a Fellow of CiB and has an MA in History from Cambridge
University.
Registration information
Pricing: £545 per attendee.
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Internal Comms Hub members and SCM subscribers price: £495.
Please call on +44 (0)208 600 4670 to take advantage of your special discount.
4 Easy ways to register:
1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at training@melcrum.com


