Overview
‘What distinguishes first rate companies is a ‘secret weapon’ – effective internal communication” (Watson Wyatt, 2006).
This workshop introduces the key components of internal communication, and identifies the hallmarks of high performance, equipping participants with a thorough understanding of the subject along with practical tactics to make a difference to communications within their own organisation, today. Drawing from thought leadership theory, case studies, discussion and hands-on exercises, the session also includes a built-in approach to measurement and self-development.
Benefits of attending
- Find out how to increase the power of your organisation’s internal communications by understanding the connections between vision, strategy and effective internal communication
- Appreciate the value of high performance internal communication to the engagement value chain
- Learn what questions to ask to drive effective internal communication planning
- Sharpen your message development and channels management skills
- Get equipped with templates and tip sheets to take back and apply, today
- Take ownership of your own personal development journey
- Network with like minded peers, assess alternative approaches and share solutions
Content outline
- Assess how internal communication supports achieving the organisation’s goals and its role in the engagement value chain
- Understanding audiences and approaches to segmentation
- Creating and delivering meaningful messages that work across every media
- Choosing channels and matching them to audience needs
- Appreciating the value of line manager communication and supporting effective team communications
- Taking the internal communication brief and producing powerful, measurable communication plans
- Developing a structured approach to your internal communication career and producing your development plan
About the trainer
Jean focuses on helping organisations deliver great results through engaging their people and their external stakeholders and by managing change effectively.
Formerly Head of Internal Communication and Corporate Responsibility for GE Money in the UK, she has over 20 years experience in the communication and marketing fields. Her clients have included Unilever, RBS, Alliance Boots, Vodafone, Deutsche Bank, Hertz UK and Thomas Cook.
Jean holds a Masters in International Marketing, & is a co-active coach. She is also trained in GE WorkOut, Facilitation & the Change Acceleration Process Model (CAP).
Registration information
Pricing
Melcrum Members: £545 per person
Non-members: £595 per person
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above.
2. Call us on +44 (0)(0)20 7357 8888.
3. E-mail us at training@melcrum.com
