Overview
‘What distinguishes first rate companies is a ‘secret weapon’ – effective internal communication” (Watson Wyatt, 2006).
This workshop introduces the key components of internal communication, and identifies the hall-marks of high performance, equipping participants with a thorough understanding of the subject along with practical tactics to make a difference to communications within their own organisation, today. Drawing from thought leadership theory, case studies, discussion and hands-on exercises, the session also includes a built-in approach to measurement and self development.
Benefits of attending
- Find out how to increase the power of your organisation’s internal communications by understanding the connections between vision, strategy and effective internal communication
- Appreciate the value of high performance internal communication to the engagement value chain
- Learn what questions to ask to drive effective internal communication planning
- Sharpen your message development and channels management skills
- Get equipped with templates and tip sheets to take back and apply, today
- Take ownership of your own personal development journey
- Network with like minded peers, assess alternative approaches and share solutions
Content outline
- Assess how internal communication supports achieving the organisation’s goals and its role in the engagement value chain
- Understanding audiences and approaches to segmentation
- Creating and delivering meaningful messages that work across every media
- Choosing channels and matching them to audience needs
- Appreciate the value of line manager communication and supporting effective team communications
- Taking the internal communication brief and producing powerful, measurable communication plans
- Developing a structured approach to your internal communication career and producing your development plan
About the trainer
Monika Stafford is an independent business communications specialist. After a decade of hands-on management roles in advertising and magazine publishing, Monika spent a number of years in internal communication leadership roles in the pharmaceutical and financial services sectors.
Monika works as a consultant across a range of organisations – from a Fortune 250 company to a Primary School – working to deliver high performing communications that inspire innovation and unlock high potential.
Monika has a BSc in Psychology from UCL and a distinction in the Post Graduate Internal Communication Diploma from Kingston.
Registration information
Pricing
Melcrum Members: £495 per person
Non-members: £545 per person
Please note: there is a £50 discount for all online bookings.
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above
2. Call us on +44 (0)208 600 4670
3. E-mail us at training@melcrum.com
