Overview
This practical session will support your desire to better understand business goals and how to marry them to effective communication plans that deliver for your organisation, today. Through thought leadership theory, case studies and discussion, this course also includes a built-in approach to measurement and self development.
Benefits of attending
- Find out how to increase the power of your organisation’s internal communications
- Learn what questions to ask to drive effective communication
- See how communication is critical to the change game plan
- Take ownership of your own personal development journey
Content outline
- Assessing where internal communication fits in the comms mix and how it supports achieving the organisation’s goals
- Taking the internal communication brief and producing a powerful, measurable communication plan
- Choosing delivery methods and matching them to audience needs
- Preparing to communicate change
- Developing a structured approach to your internal communication career and producing your development plan
About the trainer
Monika Stafford is an independent business communications specialist. After a decade of hands-on management roles in advertising and magazine publishing, Monika spent a number of years in internal communication leadership roles in the pharmaceutical and financial services sectors.
Monika works as a consultant across a range of organisations – from a Fortune 250 company to a Primary School – working to deliver high performing communications that inspire innovation and unlock high potential.
Monika has a BSc in Psychology from UCL and a distinction in the Post Graduate Internal Communication Diploma from Kingston.
Registration information
Pricing
Melcrum Members: £495 per person
Non-members: £545 per person
Please note: there is a £50 discount for all online bookings.
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above
2. Call us on +44 (0)208 600 4670
3. E-mail us at training@melcrum.com
