Overview
Smart communicators know that traditional off-line writing skills are often inadequate for attracting and engaging readers online. With writing for new media like blogs and intranets comes an urgent need for communicators to adapt their skillset.
For example, do you know how to…
- Keep readers coming back time after time?
- Prevent readers from ‘zoning out’?
- Optimise text for readers who scan copy rather than read it?
- Adapt your writing style for blogs and social networks
Delegates will take a fresh look at their writing experience and abilities and learn to adapt to an online environment. We’ll focus on who your reader is, what they are looking for and how you can deliver it.
Through discussion and practical exercises, those attending will have the chance to hone their writing skills to suit different formats including websites, intranets, blogs, social networks, e-newsletters, online press releases and even listservs.
Content outline
This one-day course covers:
- The characteristics of the online world
- What the audience expects
- The role of the online writer
- How to integrate different media
- Getting length and style right first time
- How to structure your document
- Using design to enhance your content
- Authentication and credibility
- How to best use hyperlinks
- How to solicit instant feedback
- Writing for different online formats
About the trainer
Jill Wedge has been a journalist for more than twenty years. She took the National Council for the Training of Journalists Proficiency Certificate and worked in newspapers before moving into Public Relations and then Corporate Communications.
She’s been involved in Corporate Communications for 17 years, both on the client side (for Marks & Spencer where she edited all internal publications, national and international, and produced videos), for communications agencies and as a freelancer. She writes, edits, subs, advises clients on publishing and runs communications training workshops. Her company Vibrant Communications produces internal and external publications, and marketing literature.
She’s a former CiB, IVCA and PR Week Award-winner and a Fellow of the British Association of Communicators in Business
Current and previous clients include De Beers, BUPA, Esso, BP, BT, DHL, the Royal Bank of Scotland Group, Club Med, EMI, Thomson, Fidelity International and Guide Dogs for the Blind.
Registration information
Pricing
Melcrum Members: £495 per person
Non-members: £545 per person
Please note: there is a £50 discount for all online bookings.
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above
2. Call us on +44 (0)208 600 4670
3. E-mail us at training@melcrum.com
