Overview:

Companies rely heavily on the intranet to provide information to staff.  A badly designed and badly written intranet site causes frustration, wastes time and impacts on productivity. Many corporates are now reaching the point where their original intranets are undergoing a major overhaul to bring them up-to-date and content needs cutting or refreshing. 

With communication professionals and non-communicators alike required to write and update copy for the intranet, it often becomes a chore for those who lack confidence or practice in writing. 

How do you keep your intranet pages fresh, vital and useful for employees? Does your intranet reflect your company branding and values?

Benefits of Attending

The course will provide delegates with greater confidence in their writing, and tips on how to keep pages short and punchy – and most importantly get them read! (Although the course touches on aspects of intranet design, it isn’t by any means a design course.)

Content Outline

This one-day course covers:

• The purpose of your intranet and how to involve people
• The physical and behavioural differences between print and screen
• Your audience, what they want and language that’s suitable
• A refresher on good writing practice including headline and sub heads
• Using key terms and phrases they search/scan for
• Keeping pages up to date
• Subbing and editing your own and other people’s copy

About the trainer

 

Jill Wedge has been a journalist for more than twenty years.  She took the National Council for the Training of Journalists Proficiency Certificate and worked in newspapers before moving into Public Relations and then Corporate Communications.

She’s been involved in Corporate Communications for 17 years, both on the client side (for Marks & Spencer where she edited all internal publications, national and international, and produced videos), for communications agencies and as a freelancer.  She writes, edits, subs, advises clients on publishing and runs communications training workshops.  Her company Vibrant Communications produces internal and external publications, and marketing literature.

She’s a former CiB, IVCA and PR Week Award-winner and a Fellow of the British Association of Communicators in Business

Current and previous clients include De Beers, BUPA, Esso, BP, BT, DHL, the Royal Bank of Scotland Group, Club Med, EMI, Thomson, Fidelity International and Guide Dogs for the Blind.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at skills@melcrum.com