Overview

Many global organisations now consider their intranet a pivotal business portal. As well as delivering business-critical information and tools that employees need to carry out their day-to-day tasks, the explosion of social media is transforming intranets into much more collaborative resources.

The implications for intranet managers are huge. The role is changing, and as intranets come onto the radar of senior business leaders, those responsible for them will grow in importance and influence. Are you ready to step-up to the challenge?

Melcrum’s three-day intranet masterclass equips intranet managers with the skills and core competencies required to achieve all this, and more. For those new to the role, it offers a structured syllabus for acquiring the essential skills to manage corporate intranets. For those who already have some experience, it offers a way to consolidate knowledge and gain recognised credentials. All participants will gain frameworks and practical ideas that can be immediately applied.

 

Over three days you'll learn how to:

• Define and develop an intranet strategy, including roles and responsibilities
• Identify the most suitable content and delivery methods, including social media
• Make your efforts measurable and gather constructive feedback
• Build and leverage your relationships with other business functions
• Make the business case – benefits, costs and pitching for more resources
• Establish standards, policies and governance
• Improve awareness of your intranet, its capabilities and your role

Who should attend?

Intranet Managers and internal communicators currently working with, or around, their organisation’s intranet

Content outline

Day 1: 10.30 - 17.00

• Intranets and the digital workplace
  - How to characterise the current and future capabilities of your intranet
  - How your intranet reflects your organisation's priorities and culture
  - The challenges of being an intranet manager
• Developing an intranet strategy
  - What should a strategy cover?
  - Mapping your strategy to business drivers
  - Understanding user requirements
• Business case, measurement and metrics
  - Making a business case to secure resources
  - Return on investment
  - Hard and soft benefits
  - Usage statistics and analytics
  - Defining success measures and key performance indicators
  
• "Show and Tell"
  - An opportunity to see and learn about each other’s intranets  
  
• Networking event
  

Day 2: 9.00 - 17.00

• The intranet team
  - Engaging with sponsors and senior stakeholders
  - The strategic role of a steering group
  - Team structures and roles
• Governance and policy
  - What is intranet governance?
  - What to cover in your governance documentation
  - Making governance happen in reality
  - What governance says about your organisation
• Communications strategy
  - The intranet as a communications channel
  - Effective use of the home page
  - Branding
  - User generated content and social media
  
• Collaboration strategy
  - Supporting teams and departments
  - Cultivating communities and unstructured collaboration
  - People and networks
  - Social media for collaboration (wikis, forums etc.)
• Services strategy
  - The intranet for employee self-service
  - Workflow and online processes
  - The case for integration between systems
• Fundability and usability
  - Information architecture overview
  - The role of content owners in search
  - Tagging and metadata
  
• Launch and adoption
  - Strategies for introducing an intranet
  - Building user adoption
  - Overcoming resistance
• Networking event

Day 3: 9.00 - 15.00

• Practical case study:
  Opportunity to try out what you've learned with a practical team-based exercise
  - Formulating a strategy
  - Making a business case
  - Dealing with stakeholders
  - Understanding adoption issues
• Conclusion
  - Your intranet manager role and future career

As well as receiving guidance from our expert trainer, attendees are encouraged to share their knowledge and experience with the group. There will also be case studies, role plays and the opportunity to explore each other’s intranets.

You’ll leave with a professional network of peers facing the same challenges as you, and immediate actions that you can implement in your organisation.

About the trainer

Sam Marshall
Sam Marshall is the Director of ClearBox Consulting. He has specialised in Intranets and collaboration for over 14 years, working with Unilever, BT, BUPA, Standard Life, Oxford University Press and others. His current activities focus on intranet strategy; the growth of the digital workplace; the business side of SharePoint and the use of social media tools for collaboration and communication.

He was responsible for Unilever’s Global Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system. As well as running training courses for Melcrum, Sam is also Benchmarking Lead for the Intranet Benchmarking Forum and regularly assesses FTSE 100 company intranets.

In the Knowledge Management (KM) field, Sam led a Unilever initiative to create a comprehensive KM methodology, focussed on KM strategy and Communities of Practice. Unilever was shortlisted for the "Most Admired Knowledge Enterprise" every year from 2001-2006. He has an MSc in Artificial Intelligence, an MA in Psychology and more bicycles than shoes.

Registration information

Pricing

Melcrum Members*: £1,535 per person

Non-members: £1,695 per person

* To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.

Please note the following:
- Course fees do not include overnight accommodation.
- Any delegate who has not paid their registration fee in full will be refused entry to the course.

3 Easy ways to register:

1. Register online using the links above
2. Call us on +44 (0)20 7357 8888.
3. E-mail us at training@melcrum.com