Overview
Great internal communication enables performance, increases engagement, and delivers value to organisations. But if you're new to the internal communication function, if involvement in internal communication activities within your company or business unit has recently become part of your role, or if you are tasked with local internal communication responsibilities in addition to your "day job" - where do you start?
This workshop introduces the key concepts of internal communication, describes the fundamental skills and creates a "week in the life" of an internal communicator to provide the tactics and tools to equip new practitioners to be successful in their field.
Benefits of attending
Join us for this one-day course and you'll:
- Increase your understanding of internal communication in a range of organisational settings.
- Actively explore case studies that bring to life the role, skills and processes of internal communication.
- Understand the ways internal communication delivers value to organisations.
- Apply a measurement approach that will demonstrate the value of your communication effort.
- Access tips and checklists that you can apply to your role today.
- Practice asking the right questions to get to heart of the communication issue.
- Build your communication competencies and chart your professional development.
- Learn how to put into practice the key theories of internal communication to get results.
Content outline
- Where did we come from? A brief background to internal communication practice.
- What do we do? The role of internal communication in organisations.
- Result! The value of effective communication.
- Focus on the right things - understanding the link between your organisation's vision, values, strategy and communication objectives.
- Tactics and plans - delivering the communication programs that will achieve outcomes.
- Becoming "audience aware" – getting to know your organisation.
- Cutting through - creating messages that matter.
- The communicators toolbox - channels that work.
- Let’s talk - getting the best from face to face communication through leaders and managers.
- Power of partnerships – working with other functions, vendors and suppliers.
- The internal communication dashboard - measuring progress.
- What’s next? Three trends all internal communicators must manage
- Your communication career - planning your ongoing development and building your communication competencies.
About the trainer
Rebecca Richmond, Group Research & Content Director, Melcrum
Rebecca is responsible for Melcrum's global content and research strategy across channels ranging from publications and research reports to events and online. She also leads Melcrum's Strategic Communications Research Forum, a membership of senior internal communicators from leading global organisations including RBS, Unilever, Ericsson and Pfizer, and regularly presents to leadership teams and conferences on key communications topics.
Rebecca was formerly head of the European sales, marketing and communications practice for international management consultants, The Corporate Executive Board, presenting at events across the globe on key trends and challenges in these functional areas, before moving onto the practitioner side in marketing and communications management roles for several global companies.
Registration information
Pricing
Melcrum Members*: £545 per person
Non-members: £595 per person
*To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above.
2. Call us on +44 (0)(0)20 7357 8888.
3. E-mail us at training@melcrum.com
