Benefits of Attending
This one-day training course will show you how to produce written internal communications that make your audience sit up and take notice. You’ll work through a range of creative exercises designed to find your own unique ‘inside shout’.
Content Outline
- How to decipher the straightforward from corporate jargon
- Making your personality shine through every word
- Mastering the art of ‘writing short’ (so no more long and boring emails)
- How to write headlines that make an impact
- The difference between writing for online and print
- How to get inspiration from great speeches
And after all of this, you’ll use your newly found voice to rewrite a piece of your own internal communications and set a consistent, clear and effective tone for the future - one that engages employees, triggers action and reinforces the value of the comms function.
About the trainer
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Neil Martin has been training business writers for ten years, as near as Milton Keyes and as far as Mumbai. He’s helped to create the tone of voice for companies like Sainsbury’s and British Airways, as well as writing internal communications for O2 and M&S. He’s happy to talk at length about words. Just don’t mention bikes (the cycling kind) or you’ll never get away. |
Registration information
Pricing
Melcrum Members: £495 per person
Non-members: £595 per person
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above
2. Call us on +44 (0)20 7357 8888.
3. E-mail us at training@melcrum.com
