Overview
The objective of this course is to provide a better understanding of the role of manager as communicator. You will learn how to prepare and equip managers to perform this role more effectively, from building communication as a key competence, to providing coaching and support and developing practical toolkits to support them.
Content outline
What are managers currently doing?
- Defining the new role and new competencies needed by managers today
- Trends Employee expectations
Generation theory (understanding the new workforce)
- New media for internal use
- Media models
- What to use each medium for
Message construction
- Developing manager communication tool kits
- Marketing the benefits of being a great communicator
- Coaching managers – How to be a trusted consultant to managers
About the trainer
Grace Harding, Actuate
Email: info@actuate.co.za
Phone: +27 11 217 8860
In 1998 Grace decided it was time to pack her bags and leave the corporate world in favour of adventure, excitement and opportunity (okay, well just opportunity then), after 7 years working in the marketing department at major South African clothing retailor Edcon, working on both the Edgars and Sales House brands.
With formal training in the HR field Grace identified an opportunity to combine her HR background and marketing experience to provide new employee engagement and communications solutions. Grace has worked with many leaders to help hone their ability to engage their people.
Currently Marketing and Sales Director of Actuate, the internal marketing consultancy she founded in 2005, Grace spearheads long-term partnerships with clients to yield innovative and effective internal marketing solutions.
Actuate’s client list has included Absa, Nedbank, Liberty Life, Standard Bank, Wimpy, eBucks, MTN, Standard Bank, SAB, Transnet, Investec and Foschini.
What was initially a fledgling industry has grown into an increasingly valued part of the marketing mix largely through the pioneering work of Grace and Actuate, and will continue to grow as the long-term benefits of effective employee engagement are felt by businesses, employees and ultimately consumers.
Registration information
Pricing
Melcrum Members: ZAR 4000 per person
Non-members: ZAR 4500 per person
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above
2. Call Frankie on + 27 (0) 21 462 1529.
3. E-mail frank.hannigan@melcrum.com
