Level
Intermediate/Advanced
Overview
When a crisis strikes, speed is of the essence. Open communications channels, direct
feedback and almost real-time situation updates are crucial in order to manage the
communications side of a critical event. Social Media with their ease of use, speed and
direct interaction can support good online crisis communications in ways never seen
before.
Objective
During this training day attendees will learn how to prepare their communications before a crisis as well as how to communicate during & after a crisis using social media.
What's in it for you?
A very practical, result-focused and if possible hands-on training day with an experienced crisis communicator and social media expert. Blogs, wikis and more will be created and put online. Test sites will be available for the attendees after the training for them to work with if they want to continue their learning.
Content Outline
- Crisis communications; a refresher
The specifics of communicating in a crisis situation
- Before “it happens” - the importance of planning and preparing
Creating black sites - dormant resource websites
- During a crisis - the importance of reactivity and feedback
Multiple ways of syndicating your messages online, in real-time
- After the crisis - taking care and making sure the “fire is out”
- How to create online support groups, help centres and information resources
About the trainer
Philippe Borremans, Managing Director, Blackline
Philippe started his business communications career at Porter Novelli International, a global public relations firm in 1995. During his 4 year stay as a PR Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe . In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. From then on applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.
In October 1999 – just in time for Y2K - he joined IBM Belgium in the function of Public Relations Manager for the IBM Global Services business unit. Later he was asked to hold the responsibility for all external communications of all IBM business units in Belgium & Luxembourg. From 2005 onwards Philippe held a European coordination role for IBM ’s online communications activities and the use of social media in the context of public relations. He managed a virtual team of 7 colleagues across Europe. From June till December 2007, Philippe was responsible for business development in Belgium, the Netherlands and Luxembourg for innovation covering, among other things, narrowcasting, virtual worlds, serious gaming and web2/3.0.
On January 1, 2008 Philippe founded Blackline, a social media agency with a strong Public Relations background. Blackline helps corporate communicators understand and use social media like blogging, podcasting, videocasting and wikis in the context of internal, external and crisis communications. More information on http://www.blacklineblog.com
Philippe is a founding member of the International Association of Online Communicators (IAOC) & a full member of the European Association of Communications Directors (the EACD).
