Overview

After a few years experience, many communicators decide to use their skills to set up their own consultancy, but they’re not sure how to make the jump.  This course was created to teach aspiring consultant the particular skills and knowledge to be successful in their new role.

This course is designed for seasoned professionals who want to set up their own communication consultancy.

Benefits of Attending

By participating in this session, participants will be better equipped to:

• Manage their financial independence
• Improve their management of other consultants
• Identify personal development needs
• Improve client satisfaction
• Improve the value of the work they do
• Charge more for their services
• Increase their volume of work

Content Outline

Defining consultancy

• What is a “consultant?” and what are different types of consulting roles
• What is the difference between internal and external consulting?
• How/when, do consultants add value?
• What is critical for a consultant to be successful?

The consulting cycle

• Understanding clients and their needs
• Exploring the different stages of the consulting cycle from needs identification to review
• Key skills and interventions

Building a business

• Positioning and defining strengths
• Relationship management
• Networking
• Pricing, contracting and financial management

Materials will include case studies, core models and frameworks

About the trainer

 

Michael Pounsford is the managing director of Couravel, which helps its clients develop and deliver communication and change strategies.  The company’s clients include HMRC, BAE Systems, Stryker, TNT Express, Threadneedle, VOSA, Thales, Cabinet Office, GKN, Home Office, Lloyds TSB, Barclays, Pfizer and others.

In order to deliver exceptional performance people need to feel engaged at work.  Engagement requires direction, clarity about roles and personal buy-in.  The Couravel team of 20 associate consultants works with leaders, HR and communication professionals to create understanding, knowledge, recognition and involvement in order to encourage engagement. 

Prior to founding Couravel, Michael was the founder of WPP Group’s brand engagement consultancy Banner McBride.   He built the business from its conception to offices in New York and London, a team of 60 and an international client base. 

Prior roles have included Directorship of the Alexander Consulting Group’s organizational effectiveness practice, six years learning the ropes at Towers Perrin in its London communication and human resource management practices, and working for the London Business School’s Centre for Management Development. 

Michael has an MBA from London Business School.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at training@melcrum.com